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What to know about the much-anticipated Nintendo Switch 2 on launch day

Published Jun 6, 2025 10:31 pm
A customer purchases Nintendo Switch 2 at an electronics retailer in Tokyo, Thursday, June 5, 2025. (AP Photo/Louise Delmotte)
A customer purchases Nintendo Switch 2 at an electronics retailer in Tokyo, Thursday, June 5, 2025. (AP Photo/Louise Delmotte)
By MAE ANDERSON AP Business Writer
NEW YORK (AP) — The Nintendo Switch 2 finally hit store shelves on Thursday, eight years after the initial release of Japanese video-game maker Nintendo's popular video game console.
Even with a hefty $450 price tag, fans around the world, from Japan to the U.S., lined up outside stores to pick up pre-orders or have a chance to buy the device. The release ends months of anticipation that included pre-order hiccups and fears that tariffs would delay the release of the Switch 2.
Here's what to know about the release and where you can buy it.
What is the Nintendo Switch?
The Nintendo Switch's unique ability to switch from a handheld console to a traditional one helped make it a hit when it launched in 2017. The Nintendo Switch Lite, which was a handheld-only device released two years later, also became popular, especially during the pandemic. It helped usher in bestselling Nintendo games including "The Legend of Zelda: Breath of the Wild," "Mario Kart 8 Deluxe" and "Animal Crossing: New Horizons."
The Nintendo Switch 2 adds interactive chat and screenshare functions to connect gamers. It will also have a more vibrant display and a larger screen.
Nintendo has sold a total of 152 million Switches, just behind its best-selling Nintendo DS console which saw 154 million units move, according to the company. But demand has dwindled for the Switch, now in its eighth year after its debut. Nintendo hopes the new console will boost its declining sales.
A customer receives the new Nintendo Switch 2 video game console at a Target store on Thursday, June 5, 2025 in Chicago. (AP Photo/Kiichiro Sato)
A customer receives the new Nintendo Switch 2 video game console at a Target store on Thursday, June 5, 2025 in Chicago. (AP Photo/Kiichiro Sato)
How much is it and where do I buy it?
The base Switch 2 costs $450 and a bundle with the new "Mario Kart World" included costs $500. It can be found online and in-store at major retailers like Walmart, Target and Best Buy, as well as specialty retailers such as GameStop, but it is expected to be snapped up fast and widespread shortages are expected.
What were the hiccups in the rollout?
The on-again, off-again tariffs ordered by President Trump — which included goods from Japan — sparked fears Nintendo might have to delay the device. But the launch comes within the 90-day pause on most tariffs. U.S. preorders for the Switch 2 were delayed for several weeks so the company could assess the potential impact of tariffs.
When they started in April, high demand sparked a chaotic pre-order process. Scores of consumers trying to pre-order ran into delays or errors.
Shoppers took to social media to share long wait times and screenshots of error messages and carts that suddenly went empty. Nintendo acknowledged the "very high demand" at the time and said it was working hard to fulfill orders, but also urged people to try to buy the device without a pre-order on June 5.
What are Nintendo's expectations for the device?
Nintendo said it expects to sell 15 million Switch 2 consoles for the fiscal year through March 2026.
The company is hoping the device jump-starts its sagging sales. In May Nintendo reported a 43% decline in profit for the fiscal year through March but promised a turnaround.
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