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Manila Bulletin devider Drive devider Premium EV maker, Li Auto, enters PH with Taguig dealership

Premium EV maker, Li Auto, enters PH with Taguig dealership

Published Jun 5, 2025 02:46 pm
The Li L7 and Li L9 SUVs
The Li L7 and Li L9 SUVs
Li Auto has formally entered the country with intelligent electric vehicle lineup hoping to entice Filipino customers.
Its first showroom in Southeast Asia is located at the Sennett Corporate Center in Taguig City. Inaugurated on May 20, it was attended by Taguig City Mayor, Lani Cayetano, along with HomeAuto Inc. executives Stone Yu, CEO, and Solomon Gao Fei, Vice President. HomeAuto Inc. is the official distributor of Li Auto vehicles in the country.
Li Auto Retail Center in Taguig
Li Auto Retail Center in Taguig
"Today's launch is not just about opening a showroom. It is about bringing this vision to life for the Filipino people," said Gao Fei. "It signifies our commitment to providing innovative and sustainable mobility solutions that cater to the evolving needs of modern families."
Li Auto Retail Center in Taguig
Li Auto Retail Center in Taguig
Li Auto positions itself as a premium EV brand with a strong emphasis on family-oriented design and technology. Its stated mission is "to create a mobile home, create happiness," which is reflected in how its vehicles are engineered. Four key attributes shape the brand’s philosophy: Comfort, Smart technology, Long-range capabilities, and Safety.
Business class chairs in the second row of the Li Mega
Business class chairs in the second row of the Li Mega
Comfort is emphasized through spacious cabin layouts and premium amenities tailored for extended journeys. The smart systems integrated into every vehicle enable seamless connectivity, advanced infotainment, and assisted parking features. Powertrains use a Range-Extended Electric Vehicle (REEV) setup, combining battery-powered propulsion with an onboard generator for longer range and reduced charging anxiety. Safety is also a focal point, with passive and active systems designed to protect occupants.
The Taguig showroom currently features the brand’s flagship SUV models, the Li L7 and Li L9. The Li L7 is a five-seater offering a modern mix of performance, cabin space, and user-friendly tech. The larger Li L9 seats six and adds more room and comfort features. Prices start at ₱3,890,000 for the Li L7 Pro and go up to ₱5,490,000 for the Li L9 Ultra.
The Li Mega van
The Li Mega van
Alongside the SUV models, Li Auto also announced the local arrival of its first battery electric model, the Li MEGA. This large MPV uses a distinctive "waterdrop" front-end design and prioritizes aerodynamics, passenger comfort, and digital convenience — an evolution of the brand's "mobile home" concept in a new body style.
Business class chairs in the second row of the Li Mega
Business class chairs in the second row of the Li Mega
Interior of the Li Mega
Interior of the Li Mega
The Li Mega van
The Li Mega van
Three row seating inside the Li Mega
Three row seating inside the Li Mega
Li Auto's Taguig showroom marks the beginning of its retail expansion in the Philippines, targeting families seeking electric alternatives in the premium SUV and MPV segments. With REEV powertrains and intelligent technology, the brand positions itself as a new player offering long-range flexibility without compromising interior space or safety.

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