Last year, while on hiatus from Manila Bulletin Lifestyle, I got sucked into the social media rabbit hole. I set aside my editor’s thinking cap and allowed myself to experience things the way most people do as a regular consumer.

Much of that time was spent scrolling through my phone, discovering new media companies, influencers, and content creators. That’s when it really hit me how easy it is to be swayed in this world of social media, not just by traditional advertising but by personal recommendations, style suggestions, and strategic marketing presented as aspirational everyday content.

In a way, what we watch or see now feels like the TV commercials of the past—only more personal, more creative, and far more constant. And with these over-stimulating “reminders” popping up non-stop, it can get overwhelming.

So how do we stay grounded in who we are while being surrounded by so much influence? Here are a few tips on staying true to yourself.

Follow media platforms and creators whose values align with yours. Seek out those who help you feel at ease with and whose opinions you genuinely respect. This will help shape your algorithm to reflect your true taste and preferences.

Stepping back from social media gave me space to notice the small things again—an old photo, a forgotten piece in my closet, a memory tied to a scent. These create a jumping board for me to rediscover and recreate my favorite looks.

When you understand your body, skin type, and the lifestyle you lead, it becomes easier to build a beauty kit or a wardrobe that actually works for you. Just because something is viral, limited-edition, or new doesn’t mean it’s worth purchasing. Personal style will always win over trends.

Everything we see online feels like a must-have, whether it’s a makeup dupe, the next trending blush, or a viral fashion piece. But before checking out, ask yourself more than once, “Does this really fit my look and my daily routine?” If you answered no to one of these questions, then it’s not meant to be in your cart.

It’s okay to enjoy beauty content and keep up with trends, but try to stay grounded in what actually works for you. Whether it’s skincare, fashion, or lifestyle, let inspiration guide intention and not impulse. This way, we stick to our signature looks that feel authentic.

We’ve all been there—feeling the need to have something new. But when we give in too quickly, things get confusing, overwhelming, and unnecessarily complicated. That’s why it’s important to pause, step back, and reconnect with what actually works for you. Style isn’t about chasing trends or being first to own what’s viral. It’s about wearing what feels right, suits your life, and lets you show up as yourself—comfortable, confident, and not trying too hard.