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Manila Bulletin devider Lifestyle devider Luminaries and Life devider SM City Laoag opens with a celebration of Ilocano pride and enterprise

SM City Laoag opens with a celebration of Ilocano pride and enterprise

Published Jun 4, 2025 06:44 am
A milestone moment unfolds in Northern Luzon as SM Supermalls proudly opens its 88th branch—and the very first in Ilocos Norte—SM City Laoag, SM Prime Holdings’ 88th mall. More than a mall opening, this event is a heartfelt celebration of Ilocano pride, creativity, and community.
SM Supermalls president Steven Tan (third from left), along with local Department of Trade and Industry (DTI) officials, at the launch of “Treasures of Ilocos Norte.”
SM Supermalls president Steven Tan (third from left), along with local Department of Trade and Industry (DTI) officials, at the launch of “Treasures of Ilocos Norte.”
As part of the grand launch, SM Supermalls, in partnership with the Department of Trade and Industry (DTI), presents “Treasures of Ilocos Norte,” a week-long trade fair showcasing the best of the province’s micro, small, and medium enterprises (MSMEs). The exhibit runs until today at SM City Laoag—a new home for innovation, culture, and connection.
A celebration of heritage, flavor, and future-forward enterprise
At the heart of SM City Laoag’s grand opening is “Treasures of Ilocos Norte”—a dynamic DTI-led showcase that elevates the region’s most inspiring micro, small, and medium enterprises (MSMEs). Aptly called Rimat Ti Amianan, or “Gems of the North,” this fair brings together a showcase of Ilocano excellence—from the bold flavors of bagnet, chicharon, longganisa, and native pastries to the intricate craftsmanship of handwoven textiles, artisan bags, and hand-painted accessories that carry stories stitched in tradition and resilience.
“Treasures of Ilocos Norte” showcases Ilocano craftsmanship through proudly homegrown micro, small, and medium enterprise (MSME) products at the newly opened 88th SM mall, SM City Laoag.
“Treasures of Ilocos Norte” showcases Ilocano craftsmanship through proudly homegrown micro, small, and medium enterprise (MSME) products at the newly opened 88th SM mall, SM City Laoag.
Locally brewed and proudly Ilocano, rice coffee offers a healthy twist on your daily caffeine fix.
Locally brewed and proudly Ilocano, rice coffee offers a healthy twist on your daily caffeine fix.
Inabel (Ilocano traditional handwoven textile) elegance takes the spotlight, as traditional weaves and modern silhouettes shine at the week-long trade fair.
Inabel (Ilocano traditional handwoven textile) elegance takes the spotlight, as traditional weaves and modern silhouettes shine at the week-long trade fair.
More than a market, it’s a movement—featuring One Town, One Product (OTOP)-branded innovations from every town, championing Halal (food permitted under Islamic law)-ready entrepreneurs, and spotlighting the province’s budding coffee industry now reaching national acclaim. Here, heritage meets hustle. Each product is not just made locally—it’s made with pride, purpose, and the promise of a stronger, more inclusive Ilocos Norte.
Join SM City Laoag as it celebrates Ilocano excellence and uplifts homegrown talent—where “Everything’s Here,” and everything is proudly Ilocano.

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