After booking a ₱1.33 trillion gain in property value in its Villar City, Villar Land Holdings Corporation sees more room for capital appreciation since it is still cheaper than comparable estates, while prices will rise with upcoming infrastructure and commercial developments.

“The rising prominence of Villar City is aptly reflected in its commercial lot pricing, a reliable barometer of land values,” the company said in a statement.

It noted that, at present, Villar City’s commercial lots remain competitive compared to those in the more established nearby districts.

For instance, commercial lot prices within Villar City’s Innovation District start at ₱345,000 per square meter, which is lower than Filinvest City’s prices, which range from ₱396,000 per square meter to ₱592,000 per square meter.

Commercial lot prices in Ayala Land’s Cerca Alabang, meanwhile, stood at ₱420,000 per sqm. “These comparable rates validate Villar Land’s fair-value revisions, mirroring actual transaction values in the market,” it added.

“It should be noted that Villar City is still an emerging nexus for economic, lifestyle, cultural, and leisure activities.

“This leaves room for capital appreciation given the ongoing and upcoming developments that will enhance connectivity, introduce new commercial hubs and lifestyle centers, and attract institutional-grade tenants—transforming underutilized plots into vibrant mixed-use districts and unlocking further upside for early investors,” the company said.

It cited infrastructure enhancements—such as Villar Avenue, which serves as the main thoroughfare connecting all districts in Villar City, the Muntinlupa-Cavite Expressway (MCX), and other future developments, including an integrated LRT system and Bus Rapid Transit network—are all poised to improve connectivity and convenience.

Villar Land has also announced, launched, and opened landmark developments since this megalopolis’ official launch in 2023, including the 118-ha mixed-use estate called Forresta and the Forresta Cafe, upcoming developments, such as the Villar City Stadium, two 18-hole championship golf courses designed in partnership with Curley-Wagner Golf Design, and strategic collaborations like the University of the Philippines-Dasmariñas campus.

Through decades of strategic acquisitions, publicly listed Villar Land has built a formidable landbank, its crown jewel being Villar City, a 3,500-hectare estate that straddles southern Metro Manila and Cavite.

Major infrastructure projects—from the Laguna Expressway and C-5 South Link to the planned LRT and commuter-rail extensions—have turned these once peripheral tracts into tomorrow’s commuter corridors.

Connectivity gains have since fueled brisk pre-selling of residential communities in Villar City, spurred commercial leasing inquiries, and ignited early demand for mixed-use developments.

By securing these strategic sites decades ago, Villar Land now enjoys an edge in a growth corridor that has begun benefiting from rising land values, dwindling developable land in the metro, and a steady influx of residents and businesses.