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Manila Bulletin devider Lifestyle devider Luminaries and Life devider Pia Wurtzbach's new mission is empowering the next generation

Pia Wurtzbach's new mission is empowering the next generation

Together with Love Yourself and the City Government of Taguig, the former Miss Universe launches Hiraya Youth Center

Published May 31, 2025 10:44 am
Pia Wurtzbach
Pia Wurtzbach
Life after the crown for Pia Wurtzbach has always been about style and purpose. While we often see her on the red carpet and attending fashion weeks around the globe, the former beauty queen has never strayed from what truly drives her—her advocacies.
Pia Wurtzbach, Taguig City Mayor Lani Lopez Cayetano, and Love Yourself Inc. founder Dr. Ronivin Pagtakhan
Pia Wurtzbach, Taguig City Mayor Lani Lopez Cayetano, and Love Yourself Inc. founder Dr. Ronivin Pagtakhan
Recently, Pia joined forces with LoveYourself and the City Government of Taguig to launch the Hiraya Youth Center, a new facility aimed at empowering youth through hope, health, and education. The center features youth-friendly spaces designed to encourage engagement, learning, and open conversations about health, identity, and well-being.
On the first floor, the reception and culinary learning area includes lounge seating and a cozy nook for informal gatherings. Adjacent to this is a co-working and training room designed to host conferences, workshops, and collaborative sessions.
Upstairs, the second level offers a flexible open space that can serve as a seminar room, training venue, or activity center. It also houses recreational amenities, including video games, board games, and a 3-in-1 billiard and air hockey table—creating an inviting atmosphere for relaxation and social interaction.
Pia with various youth group
Pia with various youth group
Inside Hiraya Youth Center
Inside Hiraya Youth Center
Hiraya Youth Center
Hiraya Youth Center
Inside Hiraya Youth Center
Inside Hiraya Youth Center
Outdoors, the center boasts a spacious, multipurpose open ground ideal for fostering physical, social, and emotional development. This versatile area accommodates fitness and sports activities, community events such as mini-concerts and competitions, as well as outdoor leadership training, workshops, and other recreational programs.
The establishment of the Hiraya Youth Center was made possible through the successful fundraising efforts of Love Gala 2024, where Pia auctioned off her pageant memorabilia for charity. For her, the launch of this youth space marks the beginning of a movement—one that places young people at the heart of community-building and health advocacy.
“Together, we held countless meetings and in-depth discussions on how to build and operate a youth center that will truly serve its purpose,” Pia says. “All of that hard work has brought us here today. May the youth center continue to be a beacon of hope, healing, and growth for the youth in our communities.”
The Hiraya Youth Center is located behind the Bicutan Medical Center along C6 Service Road, Brgy. New Lower Bicutan in Taguig City.

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Luminaries leisure Youth Pia Wurtzbach-Jauncey
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