Living “the luxurious life” has evolved over the years. Today, shopping is less about indulgence and more about alignment—with one’s lifestyle, values, and identity. Purchases have become increasingly intentional, favoring quality over quantity and purpose over impulse.

Heart Evangelista, a style icon, artist, and global tastemaker, realized this shift early on. She is a favorite not just for her impeccable and refined taste, fashion, beauty, and lifestyle choices, but also for her thoughtful, intentional choices when it comes to luxury. During a recent visit to SM Store Makati with her sister Camille Ongpauco, she was seen discovering everyday surprises, “Meron na pala nito sa SM Store Makati!" Her shopping picks are personal, decided with purpose in mind, and even more joyful when finds are shared with loved ones. At SM Store Makati, Heart found more than just products—she found pieces that fit seamlessly into her dynamic lifestyle.

It’s no longer about collecting, but about developing a lifestyle that reflects who we are.

Today, our choices go beyond aesthetics—they’re about selecting items that serve a purpose, aligning with our tastes, values, and personal growth.

More and more, shoppers are looking for an emotional connection and a sense of purpose in the products they bring home. Yet many stores overlook this shift, overwhelming us with cluttered displays and impersonal choices. This leaves us searching for emotional connections. So, the next question becomes: Where can we find a store that truly understands this need for more thoughtful, value-driven shopping?

If you haven’t been to SM Store Makati recently, then you are missing out. Every floor and section have been thoughtfully designed with today’s discerning shopper in mind. From its carefully curated brand selections to the seamless shopping flow, the store offers a retail experience that’s both elevated and purposeful. It’s not just about what we buy—it’s about how each item adds value to our lives.

Every section of SM Store Makati is a treasure trove of delightful discoveries  — from beloved homegrown labels to premium global brands. The first stop, upon entering the ground floor, is filled with beauty finds from all over the world. Dior, Jo Malone, Drunk Elephant, along with its latest premium additions such as Prada, Armani, and Valentino are more than enough reasons to check out the beauty section.

For this sizzling summer, keeping you cool and chic under the sun is their extensive selection of designer eyewear such as Gucci, Bottega Veneta, Saint Laurent, to name a few.

There is also a wide array of everyday home essentials designed to make life more comfortable, stylish, and functional. From the elegant dinnerware of Noritake and the timeless charm of Martha Stewart, to the innovative kitchen solutions from De’Longhi and Cuisinart, SM Store Makati lets you create a home that’s both welcoming and uniquely yours.

Conveniently located in the heart of Metro Manila, SM Store Makati is a destination for those with a refined taste for style and substance.

In its latest campaign, global fashion icon Heart Evangelista explored the store, sharing the joy of discovering that her personal favorites—from fashion to lifestyle finds—are all in one place. “SM Store Makati is so iconic. I grew up shopping in the store with my mom and sister. In my twenties, I was actually always shopping in the Home section for decor and other finds,” shares Heart about her memories with SM Makati. More than just a shopping trip, it is a place where every purchase feels personal, meaningful, and aligned with elevated living.

“It’s so magical, there’s so much to discover and shop for. Everything I need—and want—I can easily find them at the SM Store,” shares Heart. “I loved going through aisles of beauty products. I was pleasantly surprised that almost all of my favorite luxury and local beauty brands are already in SM Beauty.”

“I think it was the aspect of the joy of discovering things while shopping, and thinking of who you can share the happiness with. In the video, it was me discovering things I knew my sister Camille and my loved ones would enjoy,” Heart continues.

Always up to date with its curated selections, SM Store Makati never ceases to surprise and delight discerning shoppers with offerings that elevate everyday living. Beyond its impressive array of premium and luxury products, the store is also known for its reliable, high-quality service. It’s where seamless shopping meets personalized discoveries, making intentional purchases not just possible—but effortlessly enjoyable.