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Seventeen's 10th anniversary album 'Happy Burstday' sells 2.27 million copies
Seventeen's 10th anniversary album 'Happy Burstday' sells 2.27 million copies
At A Glance
- Before the album's release, they held a three-day event in Seoul
K-pop boy band Seventeen released their fifth studio album “Happy Burstday” on May 26 to mark their 10th anniversary.
Based on data from Korea’s Hanteo Chart, “Happy Burstday” sold a total of 2,269,401 copies (2,666,185 points in physical record index) on the first day of release to claim the No. 1 spot on the daily physical album chart.
Their previous album, “Seventeenth Heaven,” sold 5.09 million copies in the first week of release.
“Happy Burstday,” a combination of the words “Happy Birthday” and “burst,” aimed to express the explosive energy of Seventeen’s rebirth.
Seventeen’s leader S.Coups said, ““We hope listeners can experience a new side of Seventeen through this album—whether by discovering a different charm or embracing a broader spectrum of our music.”
“We've taken on many challenges over the years, but this album reflects our desire to keep evolving and exploring our potential. With this new chapter, we wish to deliver meaning and value beyond what we’ve shared before, to both our fans and the wider audience,” he added.
“Happy Burstday” contains the most number of brand-new tracks in Seventeen’s discography, featuring 13 solo songs from all members for the first time in their 10-year career, alongside three group tracks—including the dance-pop lead single “Thunder,” the rock-infused opening track “HBD,” and the Pharrell-produced “Bad Influence (Prod. by Pharrell Williams).”
Legendary producer Timbaland also joined the creative lineup to elevate the album’s artistic landscape.
Seventeen also released the music video for “Thunder” on May 26. It garnered 13.44 million views as of 9:40 a.m. on May 27.
In the music video, the members are made to appear like “daredevils,” fearless challengers who enter the Blitz Club, a euphoric space that rewards those who have conquered challenges.
Their ambition to constantly reinvent themselves and challenge eternity radiates through the group’s bursting energy, enhanced by their striking visuals and experimental cinematography.
Before the album’s release, Seventeen hosted a three-day pop-up event “Seventeen 10th Anniversary “B-day Party” in Seoul.
On May 25, they held the “B-day Party: Burst Stage @Jamsu Bridge,” making the group the first K-pop act to perform at the iconic landmark.
The event garnered over 350,000 fans and visitors who came to enjoy exhibitions and experiential programs, with 200,000 attendees flocking on the day of the historic performance alone.
The performance, live-streamed through HYBE Labels’ official YouTube channel and Weverse, was viewed in 193 countries on Weverse alone.
