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Mark Villar backs Filipino innovation at IFEX 2025, highlights MSME support

Philippines | National

Mark Villar backs Filipino innovation at IFEX 2025, highlights MSME support

By Manila Bulletin

Senator Mark Villar continued his advocacy for Filipino-made products and local enterprises at the 18th International Food Exhibit (IFEX) Philippines 2025, a major trade event celebrating the diversity and innovation of the country’s food sector.

Held over three days, IFEX brought together producers, entrepreneurs, and innovators from across the Philippines to showcase a wide array of local goods — from fresh fruits and regional delicacies to inventive food products aimed at global markets.

“It is amazing to witness and support an event that highlights our Filipino heritage and exhibits the ingenuity and innovation of Filipinos,” Senator Mark Villar mentioned during the event’s opening ceremony, which he attended alongside officials from the Department of Trade and Industry.

Villar toured several booths featuring regional products and emphasized the value of giving provinces a platform to promote their unique offerings.

“Nakakatuwang makita na halos lahat ng mga region sa ating bansa ay mayroong exhibit dito sa IFEX na nagpapakita ng kanilang mga produkto,” Villar added.

A staunch supporter of local enterprise, Villar is the author of the One Town, One Product (OTOP) Philippines Act, which was passed in 2023. The law has played a vital role in empowering micro, small, and medium enterprises (MSMEs), particularly in rural areas.

Through OTOP and platforms like IFEX, Villar said Filipino products are gaining more exposure, helping businesses thrive both locally and internationally.

“I am honored to be part of an event like IFEX 2025, it is truly exciting to explore and engage with various innovators and exhibitors from various regions in the Philippines,” Senator Villar highlighted.

The senator’s continued presence at such events underscores his commitment to promoting inclusive growth and strengthening the country’s local industries.

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