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Manila Bulletin devider Technews devider YouTube Shopping turns videos into a seamless e-commerce experience

YouTube Shopping turns videos into a seamless e-commerce experience

Published May 26, 2025 01:01 pm
Ever found yourself watching a beauty tutorial and wishing you could instantly snag that perfect shade of lipstick? Or maybe you've been eyeing a gadget in a review video and wanted to seamlessly add it to your cart? Do you feel that looking for the shopping link in the YouTube video’s description gets too confusing? Well, good news: YouTube Shopping is here to make your online shopping experience from the videos a whole lot smoother and way more fun.
Forget endless searching, link-hunting, and tab-switching. YouTube just transformed into a vibrant marketplace where inspiration meets instant gratification. Here’s how this new feature is set to level up your shopping habits:
Shop straight from your screen with no interruptions
Imagine this: you're watching your favorite creator unbox the latest tech or try on a new fashion line. See something you love? With YouTube Shopping, you can often browse and buy tagged products directly in the video, on a product shelf just below it, or via a handy shopping button. No more pausing, opening a new browser, and playing detective to find that item. It's all right there, making impulse buys dangerously easy (in the best way possible).
Discover your next obsession
YouTube is already a massive source of inspiration, right? Well, Shopping takes that to a new level. As you watch videos, with YouTube Shopping’s product highlight features, you'll stumble upon stuff you might have never found otherwise. Think of it as a personalized shopping mall where the window displays are your favorite videos, leading you to unexpected treasures and fresh ideas.
Buy with confidence: See it, believe it, get it
One of the biggest pluses? Making informed decisions is easier than ever. You get to see products in action, hear detailed reviews, and watch tutorials from creators you trust in real time – especially from your favorite creators. This means less guesswork and more confidence that what you’re buying is actually what you want and need.
Curated finds just for you with Shopping Collections
Creators can now group their favorite products into themed "Shopping Collections." Looking for the ultimate "WFH setup" or "beginner-friendly makeup kit"? These curated lists make it super simple to find a range of related products, handpicked by someone whose style or expertise you admire.
Deals and exclusives just for you
While your favorite creators and influencers get access to things like affiliate hubs to find promo codes, this can trickle down to you. Keep an eye out for special offers or even products exclusive to a creator's YouTube channel. Who doesn't love a good deal or a unique find?
So, the next time you're deep in a YouTube rabbit hole, don't be surprised if it leads you to your next great purchase. Happy viewing – and even happier shopping – on youtube.com!
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