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Manila Bulletin devider Business devider Trade & Industry devider Lazada invests $100 million to enhance affiliate program

Lazada invests $100 million to enhance affiliate program

Published May 26, 2025 04:58 pm

Southeast Asia e-commerce giant Lazada has announced that it will invest $100 million annually in its affiliate program, as part of its strategy to strengthen performance-based incentives and usher in a creator-driven market across the region.

In a statement, Lazada said its revamped LazAffiliate program will introduce an industry-leading incentive structure, and a new suite of advanced features tailored to empower its affiliates.

Lazada said the program will maximize monetization for everyone on its platform, from established influencers to everyday shoppers.

As a commission-based program, LazAffiliate allows users to earn passive income by promoting and recommending products from Lazada on social media.

A commission is earned for every order generated through a unique link.

With the annual funding, Lazada said it will help provide affiliates with special bonuses, higher commissions, and gamified challenges to boost seasonal earnings during online shopping festivals.

The improved program will feature a more user-friendly interface, custom storefronts, a new dashboard that offers insights into traffic metrics and link performance, and a dedicated list of high-commission products.

The company is partnering with top brands and sellers to bring performance-driven and cost-efficient marketing strategies that will further hike earnings for affiliates.

“The result is a performance-based framework where brands and sellers invest only for actual conversions—transforming creator collaborations into measurable, sustainable, and scalable revenue channels,” it said.

With the upcoming mega sale on June 6—otherwise known as the 6.6 sale—up to 36 percent commission will be up for grabs for affiliates who promote brand partners via store vouchers.

A total of $100,000 in rewards will also be granted to top-performing regional affiliates.

“Lazada is committed to enabling influencers and content creators across Southeast Asia to unlock new income streams and scale their impact,” said Lazada Group Head of Regional Affiliate Jared Chan.

“With this investment, we aim to cultivate a vibrant affiliate ecosystem that not only supports entrepreneurial growth but also builds more authentic, localized connections between brands and consumers,” he added.

Aside from the Philippines, Lazada is present in Indonesia, Malaysia, Singapore, Thailand, and Vietnam.

The online shopping platform has more than 160 million active users and over one million active sellers every month.

Related Tags

Lazada LazAffiliate
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