Jollibee Foods Corporation is divesting its stake in C-Joy Poultry Realty Inc., the firm that owns the land for its chicken meat processing joint venture with Cargill Philippines, C-Joy Poultry Meats Production Inc.

tIn a disclosure to the Philippine Stock Exchange,

Jollibee said it will fully divest its interest in C-Joy Poultry Realty while retaining its 30 percent stake in C-Joy Poultry Meats Production, Incorporated.

Jollibee said it has executed a Share Purchase Agreement and Deed of Assignment to sell its 30 percent stake in C-Joy Poultry Realty Agrotex Commodities, Inc. for a total price of ₱33.88 million.

C-Joy Poultry Realty owns the land on which the facilities of C-Joy Poultry Meats Production are situated.

“The divestment is aligned with JFC’s strategic shift toward an asset-light business model, enabling greater capital efficiency and sharper focus on scalable, high-return investments,” Jollibee said.

Jollibee is confident of hitting its financial targets this year as a surge in advertising expenses boosted revenues in the first quarter of 2025.

“The substantial increase in advertising and promotions drove a 14.6 percent rise in revenues,” said Jollibee Group Chief Financial and Risk Officer Richard Shin.

He added that, “Our strong first quarter revenues combined with our disciplined and prudent approach led to double-digit growth in operating income and a notable improvement in margins. These results highlight the effectiveness of our strategic initiatives and the resilience of our core business.”

Revenues rose 14.6 percent to ₱70.23 billion while operating income grew by 17.6 percent to ₱4.8 billion despite a 56.2 percent increase in advertising and promotions.

However, attributable net income declined by 8.1 percent to ₱2.41 billion in the first quarter of 2025, from ₱2.62 billion in the same period last year, driven by higher below-the-line items.

“On a quarter-on-quarter basis both operating income and attributable net income increased by double digits. While attributable net income was slightly lower year-over-year, this was primarily due to non-operational factors.

“Looking ahead, the Jollibee Group expects continued strong operational performance, and we remain proactive in managing macroeconomic and financial headwinds. We are confident in our strategy and execution, and, accordingly, we are reaffirming our full year guidance,” Shin said.

Jollibee expects to deliver an eight percent to 12 percent growth in system wide sales in 2025, with four percent to six percent growth in same store sales and store network growth of four percent to eight percent. Operating profit growth will be in the range of 10 percent to 15 percent.