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Manila Bulletin devider Lifestyle devider Luminaries and Life devider MSME caravan rolls into Santa Rosa, empowering local entrepreneurs

MSME caravan rolls into Santa Rosa, empowering local entrepreneurs

Viyline MSME Caravan continues at SM City Santa Rosa

Published May 24, 2025 09:57 am
Following a series of successful runs in SM City Bataan, SM City Baguio, SM City San Pablo, and SM City Dasmariñas, the Viyline Micro, Small, and Medium Enterprises (MSME) Caravan is set to bring its next wave of entrepreneurial energy to SM City Santa Rosa from May 21 to 27, 2025.
Driven by influencer Viy Cortez (second from right), the Viyline MSME Caravan empowers homegrown businesses, showcasing Filipino creativity and resilience nationwide.
Driven by influencer Viy Cortez (second from right), the Viyline MSME Caravan empowers homegrown businesses, showcasing Filipino creativity and resilience nationwide.
Spearheaded by entrepreneur and influencer Viy Cortez, the Viyline MSME Caravan has grown into a nationwide movement—empowering local entrepreneurs and showcasing proudly Filipino-made products, creativity, and innovation.
The SM City Santa Rosa leg features a variety of food, fashion, beauty, and lifestyle brands led by passionate MSMEs and creators. Shoppers can look forward to meet-and-greets, exciting promos, product launches, and plenty of Instagrammable moments.
“Every stop proves that Filipino entrepreneurs are bursting with potential. All they need is the right space to shine—and that's exactly what this caravan provides,” said Jonjon San Agustin, executive vice president for Marketing at SM Supermalls.
As the movement continues to gain momentum nationwide, here are the upcoming stops of the Viyline MSME Caravan:
  • SM City Fairview – June 18 to 24
  • SM City Cabanatuan – July 16 to 22
  • SM City Davao – August 23 to 29
The Viyline MSME Caravan is made possible through the collaboration between Viyline Media Group and SM Supermalls—both committed to supporting MSMEs across the country.
More locations will be announced soon. For updates, follow @officialsmsupermalls and @viylineofficial on social media.

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