Robinsons Land Corp. (RLC), through its network of Robinsons Malls nationwide, is helping spotlight the diverse flavors of the Philippines by partnering with the Department of Trade and Industry (DTI) and the Department of Agriculture (DA) to host regional food and trade fairs in key locations across the country.

The partnership underscores the company’s role as a strong supporter of micro, small and medium enterprises (MSMEs), empowering local food producers, farmers and artisans by giving them access to broader markets and promotional support in high-traffic mall settings.

With over 50 malls across Metro Manila, Luzon, Visayas and Mindanao, Robinsons Malls is leveraging its footprint to connect local entrepreneurs with Filipino consumers eager for authentic regional products—especially food.

A prime example of this initiative is Fiesta de Camarines, a multi-month celebration of food and culture held exclusively at Robinsons Naga in partnership with DTI Camarines Sur. The series opened with Feria de Camarines – Delicioso from April 10 to 14, highlighting regional delicacies and handmade treats. Upcoming installments include:

Muebles (May 29–June 2), showcasing locally crafted furniture

Uma Usbong (July 16–20), focused on agricultural harvests and food products

Pustoriosa (Aug. 14–18), featuring wearable goods such as clothing and accessories

La Vida Coco (Oct. 8–12), celebrating coconut-based foods and innovations

Through these themed fairs, visitors not only discover local specialties but also support MSMEs at the heart of Filipino food heritage.

Robinsons Malls’ food-focused initiatives extend even further. At Robinsons Iloilo and Robinsons North Tacloban, upcoming agricultural fairs organized with the DA will provide direct-to-market opportunities for farmers to sell fruits, vegetables, and other local produce. Dates include May 20–22 in Tacloban and two sets in Iloilo: July 14–20 and Sept. 23–29.

Recently concluded food events include the Summerific Trade Fair at Robinsons Antipolo (April 30–May 9), which featured regional products from Rizal province. More fairs are scheduled throughout the year: Robinsons Tacloban (May 12–18), Robinsons Roxas (Dec. 1–8), and a monthly series at Robinsons Galleria Cebu from April to July, spotlighting Cebuano food enterprises.

Beyond food, Robinsons Malls also promotes livelihood through inclusive programs. In collaboration with the Bureau of Jail Management and Penology (BJMP) and the Public Employment Service Office (PESO) of Imus City, the BJMP Trade Fair will be held at Robinsons Imus from June 16 to 20. The event allows persons deprived of liberty (PDLs) to sell handmade products, gaining income and skills to help them reintegrate into society.

“We recognize the essential role of MSMEs in the Philippine economy. Robinsons Malls is proud to provide platforms that help these businesses reach a wider audience and grow,” said Joel S. Lumanlan, Robinsons Malls vice president for marketing and operations. “Our malls function not only as lifestyle centers but also as gathering places for the community—places where local entrepreneurs can connect with consumers, and where regional culture and enterprise come together. Through our partnerships with the DTI, the DA, various LGUs and more, we’re helping strengthen local economies and contribute meaningfully to the communities where we operate.”

As part of its long-term commitment, Robinsons Malls is looking to scale up these initiatives by expanding partnerships and deepening support for grassroots food and product entrepreneurs. Its growing presence nationwide places the company in a strong position to elevate regional flavors and homegrown brands while contributing to broader economic development.