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Manila Bulletin devider Philippines devider Metro Manila devider Metro Pacific Tollways launches new road safety campaign

Metro Pacific Tollways launches new road safety campaign

Published May 22, 2025 04:52 pm

At A Glance

  • Metro Pacific Tollways Corporation (MPTC) President and CEO Jose Ma. K. Lim emphasized the critical role that expressway operators play not only in building infrastructure but also in promoting a culture of safety on and beyond their roads.
Photo courtesy of MPT South
Photo courtesy of MPT South
The Metro Pacific Tollways South (MPT South) marked Road Safety Month by unveiling its latest road safety advocacy campaign, “Drayberks: Ready 4 Safety.”
Over 100 stakeholders from both public and private sectors attended the ceremonial launch held at the Golden Phoenix Hotel in Pasay City on Thursday, May 22.
The event was held in partnership with national agencies such as the Department of Transportation (DOTr), Toll Regulatory Board (TRB), Land Transportation Office (LTO), Land Transportation Franchising and Regulatory Board (LTFRB), Metropolitan Manila Development Authority (MMDA), PNP Highway Patrol Group Region IV-A, Philippine Reclamation Authority (PRA), and PEA Tollway Corporation (PEATC).
Local government units in Metro Manila and CALABARZON also joined the celebration, including representatives from Taguig, Parañaque, Pasay, Las Piñas, Bacoor, Imus, Kawit, General Trias, Dasmariñas, Silang, Santa Rosa, and Biñan.
Metro Pacific Tollways Corporation (MPTC) President and CEO Jose Ma. K. Lim emphasized the critical role that expressway operators play not only in building infrastructure but also in promoting a culture of safety on and beyond their roads.
“This project is just one of the many ways MPTC demonstrates its unwavering commitment to the safety of all road users. We believe that true progress in road safety comes through collaboration—by working hand-in-hand with government, private partners, and the communities we serve,” Lim stated.
The unveiling of MPT South’s new road safety campaign was led by Arlette V. Capistrano, Vice President for Communication and Stakeholder Management.
MPT South said the Drayberks program was first introduced in 2018 and has evolved into a well-regarded platform for promoting road discipline.
Now in its sixth year, Drayberks has been recognized as a model road safety program, most recently earning a Bronze Stevie Award in the Innovation in Communications/Public Relations category at the 2025 Asia-Pacific Stevie Awards.
With the refreshed Ready 4 Safety campaign, MPT South aims to reach drivers of all classifications—from public utility drivers and logistics operators to private motorists—through updated modules grounded in four key points: responsible driving, expressway rules, pre-trip vehicle inspection, and practicing discipline on the road.
Major transport and terminal partners also attended the event, including the Parañaque Integrated Terminal Exchange (PITX) and One Ayala Terminal. Advocacy organizations such as ACTO were present, along with bus companies like TAS Trans Corp., Erjohn & Almark Transit Corp. Co., Don Aldrin Transport Inc., Saulog Transit, and Jasper Jean Services Inc. UV groups such as DIPTA-MOA, United 12 Corp., and TVTAP also joined, as well as modern and traditional jeepney groups including Paliparan 3, Kapit Bisig Transport, PABODA, CAMBIO, and Universal Transport. The Philippine Multimodal Transport and Logistics Association Inc. participated as a representative of the logistics sector.









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