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Manila Bulletin devider Sports devider A milestone in motion

A milestone in motion

EastWest caps Dream Run series in Manila with purpose, community, and wellness in motion

Published May 20, 2025 01:52 pm

At A Glance

  • On June 15, the final leg of the EastWest Dream Run 2025 takes place in Filinvest City, Alabang, wrapping up a three-city series that has championed both celebration and purpose. The event also marks EastWest's 30th anniversary and the Filinvest Group's 70th, transforming milestones into a movement for well-being.

Running events today go beyond competition, they promote health, inclusion, and the community itself. By offering categories for all fitness levels, they prove that wellness is for everyone, and every step forward is a shared win.

Coach Rio dela Cruz of Runrio emphasizes the passion and meaning behind the Dream
Run, describing it as one of the most inclusive and personal events in the running
community. (Photo from EastWest)

On June 15, the final leg of the EastWest Dream Run 2025 takes place in Filinvest City, Alabang, wrapping up a three-city series that has championed both celebration and purpose. The event also marks EastWest's 30th anniversary and the Filinvest Group's 70th, transforming milestones into a movement for well-being.

Martin Reyes, EastWest head of marketing, reflected on the spirit and impact of the event across the regions. "In Davao and Cebu, we saw all kinds of participants. Some were running their first kilometer, while others completed all 30. Each one showed up with a reason, and that shared sense of purpose is what gives the series its meaning. It's a rare kind of spirit, and one the bank is proud to help bring to life."

From a 1K dog run and 2K kids and family category, to 5K and 10K races, and a 30K challenge in honor of the company's 30 years, the Dream Run is designed for runners of all ages and levels. Over 6,000 participants joined the Davao and Cebu legs—many of them first-timers, families, and individuals aiming for better health and deeper connection

Each runner receives a race kit that includes a limited-edition singlet, race bib, and loot bag. Finishers earn a dreamcatcher-inspired medal, while 30K participants receive a special finisher's shirt to mark their achievement.

With Coach Rio dela Cruz of Runrio once again leading the charge, the Manila leg is expected to be the most powerful yet. "There's a genuine sense of heart behind the Dream Run," he said. "The feeling really is different when you're running not just for yourself, but alongside an entire community."

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