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Manila Bulletin devider Lifestyle devider Shopping devider Puregold's Aling Puring Convention 2025: Where budgeting meets big business dreams

Puregold's Aling Puring Convention 2025: Where budgeting meets big business dreams

Puregold solidifies MSME Support with 2025 Tindahan Ni Aling Puring Convention, driving inclusive retail growth

Published May 19, 2025 02:44 pm

As inflation and other economic pressures continue to drive up the cost of living, the rising prices of everyday necessities have become a daily reality for many Filipinos. In this challenging environment, Puregold remains a steadfast partner for those striving to stretch their budgets—whether it’s individuals shopping for personal essentials, mothers planning for their families, or sari-sari store owners seeking to offer the most competitive prices to their customers. Puregold is trusted for its affordable offerings, from retail to wholesale, making it the go-to destination for smart shoppers.

One-stop destination for shopping, learning, and having funAs part of its commitment to its loyal customers, Puregold officially opened the much-anticipated Tindahan ni Aling Puring (TNAP) Sari-Sari Store Convention 2025 at the World Trade Center in Pasay City last May 15. Running until May 17, 2025, this annual event has become one of the country’s largest business conventions, now serving over one million Aling Puring card members nationwide.

At the convention, attendees can enjoy exclusive discounts and promos from over a hundred participating brands including Unilever, Purefoods, and Coca-Cola. Beyond the savings, the event also features valuable business and financial literacy talks led by prominent industry experts. Highlights include Jan Ocampo, president of The Present Group Ventures Inc., with his session “Tindahan Tips and Strategies: Practical Guide to Grow Your Sari-Sari Store,” and entrepreneur Karl Serrano, who shares “Tatlong Simpleng Sikreto para Dumoble ang Kita ng Sari-Sari Store Mo!”

To enhance the overall experience, Puregold is rolling out a star-studded entertainment lineup featuring celebrities and performers such as Bea Alonzo, Zack Tabudlo, Marian Rivera, Small Laude, Ninong Ry, and P-pop girl group G22, among many others. The event promises both learning and fun for all attendees.

Throughout the three-day convention, Puregold is also raffling off exciting prizes including a Toyota Avanza, Suzuki Smash motorcycles, iPads, iPhones, and P-Wallet credits. Recognizing that not all attendees have access to private transport, Puregold is offering free bus rides to and from the venue to ensure convenience and safety for all guests.

Empowering every Ka-AsensoWith the theme “Piliin si Aling Puring, Kayang-Kaya Umansenso,” this year’s convention underscores Puregold’s mission to empower micro, small, and medium enterprises (MSMEs), helping them become resilient and competitive players in a rapidly changing marketplace.

“Our MSMEs—especially sari-sari store owners—are not just customers, they are partners in economic growth,” said Vincent Co, president of Puregold. “Through our Tindahan ni Aling Puring program, we equip them to thrive in a competitive environment and make a lasting impact in their communities.”

In 2024, Puregold conducted over 250 Ka-Asenso Salo-Salo activations nationwide, further expanding TNAP membership and deepening engagement in key growth areas across North Luzon, Visayas, and Mindanao. These grassroots initiatives have been instrumental in building brand loyalty and driving sales in regions with rising consumer demand.

Meanwhile, Puregold’s signature value programs—Mas Pinababang Presyo Araw-Araw and Panalo sa Branded—continue to boost MSME profitability by providing access to high-quality, competitively priced branded goods. These initiatives help sari-sari store owners increase their margins and retain loyal customers.

In addition to competitive pricing, Puregold supports sari-sari store modernization through digital tools like the Puregold Mobile App and P-Wallet, which streamline ordering, payments, and inventory management—giving store owners greater control and efficiency.

“We want to ensure our Ka-Asensos evolve with us,” Vincent added. “We’re building more stores, but we’re also building entrepreneurs. Puregold’s mission is to help Filipino business owners grow from small wins to lasting success.”

With over 500 stores nationwide and a rapidly expanding digital ecosystem, Puregold is more than just a retail chain—it is a platform for inclusive growth, helping drive economic development for entrepreneurs and communities across the country.

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