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Manila Bulletin devider Drive devider Isuzu Marks 20 years of the Isuzu Service Skills Olympics (ISS

Isuzu Marks 20 years of the Isuzu Service Skills Olympics (ISS

Promoting technical excellence, customer service, and continuous improvement

Published May 17, 2025 12:23 pm

At A Glance

  • The 20th Isuzu Service Skills Olympics (ISSO) was recently concluded with the annual nationwide competition serving as a platform to promote technical excellence, customer service, and continuous improvement in the brand's service operations.
Isuzu Philippines Corporation (IPC) recently marked a significant milestone with the successful conclusion of the 20th Isuzu Service Skills Olympics (ISSO), held on April 26, 2025. The annual nationwide competition, which gathers aftersales professionals from Isuzu dealerships across the country, has long served as a platform to promote technical excellence, customer service, and continuous improvement in the brand’s service operations.
This year’s theme, "Honoring Skills, Gearing the Future," reflected IPC’s dual focus on celebrating the dedication of its workforce and preparing its network for the evolving challenges in the automotive industry.
“This year’s theme could not be more fitting; We gather here to celebrate two decades of dedication and to inspire our aftersales dealer network to lead the next era of service excellence. Your skills and achievements reflect the global standards that Isuzu upholds. As competition intensifies with new players entering the market, it is not only the durability and reliability of our vehicles that will set us apart—but the exceptional service experience we provide,” said IPC President Mikio Tsukui.
The ISSO competition evaluates core dealership roles across three main categories: Parts Staff, Service Advisor, and Service Technician. Each category is structured to measure not just technical capabilities, but also customer interaction skills, teamwork, and the ability to operate under pressure.
From left: Hokada Matsuda, Vice President for Aftersales; Mikio Tsukui, President; second place (Cabanatuan), ER M. Simbulan; first place (Makati), John Kenneth Basierto; third place (Bulacan), Felipines M.Bangcaya; Yasuhiko Oyama, Executive Vice President.
In the Parts Staff Category, participants were judged on their ability to accurately identify parts, interpret specifications, and navigate IPC’s Parts Business Online Portal—an essential tool for delivering quick and precise support to customers. For the Service Advisor Category, the assessment focused on following proper customer reception protocols, identifying service needs, and providing accurate and efficient consultations. Meanwhile, Service Technicians demonstrated their skills on actual Isuzu Light Commercial Vehicles (LCV) and Commercial Vehicles (CV), showcasing troubleshooting, diagnostics, and technical resolution.
From left: Hokada Matsuda, Vice President for Aftersales; Mikio Tsukui, President; second place (Alabang), Jerome C. Miong, Marco R. Comora; first place (Butuan), Jay-Ar A. Jumawan, Alvie Jhon G. Valdez; third place (Cagayan de Oro), Francis G. Suarez, Sani James B. Maghanoy; and Yasuhiko Oyama, Executive Vice President.
This year’s champions were Isuzu Makati in the Parts Staff Category, Isuzu Calapan in the Service Advisor Category, and Isuzu Butuan in the Service Technician Category. Notably, Isuzu Cabanatuan and Isuzu Bulacan finished as 1st and 2nd Runners-Up in both the Parts and Service Advisor categories, while Isuzu Alabang and Isuzu Cagayan De Oro placed second and third in the Service Technician category. A Special Top Technician Award was presented to Mr. Sani James Maghanoy of Isuzu Cagayan De Oro for his exceptional performance.
From left: Hokada Matsuda, Vice President for Aftersales; Mikio Tsukui, President; second place (Cabanatuan), Jerry C. Evangelista; first place (Calapan), Jerry C. Evangelista; third place (Bulacan), Armel S. Santos; Yasuhiko Oyama, Executive Vice President.
Now in its second decade, the ISSO has become a cornerstone in IPC’s drive to deliver excellent customer service. Through sustained investments in training and competitive development, IPC ensures that its aftersales teams remain capable of delivering world-class support.
The program also plays a crucial role in reinforcing Isuzu’s leadership in the Philippine truck segment. As customer expectations rise and new technologies reshape service standards, IPC aims to keep its dealer network fully equipped to meet the demands of the future.
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