Tourism Secretary Christina Garcia-Frasco recently met with Philippine Ambassador to Qatar Mardomel Celo Melicor to discuss long-term strategies aimed at increasing the country’s presence in the Qatari and broader Gulf Cooperation Council (GCC) travel market.

Frasco said the DOT continues to advance its Muslim-friendly tourism programs through the accreditation of Halal-certified hotels and resorts, promotion of Halal-compliant dining establishments, and the development of “Marhaba Cove” in Boracay—an exclusive area catering to Muslim tourists.

She added that frontline tourism workers are undergoing cultural sensitivity training to ensure services are aligned with international Halal standards and foster a more welcoming environment for Muslim visitors.

In 2024, the Philippines recorded 21,005 arrivals from Qatar, reflecting sustained interest from Gulf-based travelers.

Melicor reaffirmed the embassy’s support for the DOT’s initiatives, noting that the Philippine mission in Doha is pursuing strategic partnerships to promote tourism and boost bilateral investment.

Frasco underscored that the GCC remains a key source market for Philippine tourism, with the DOT focused on improving accessibility and enhancing the overall travel experience for Muslim tourists.

According to the Global Muslim Travel Index (GMTI) 2023, global Muslim travel spending is expected to reach USD 225 billion by 2028—underscoring the significance of tapping into this fast-growing market.

To capture a greater share of this sector, the DOT is aligning infrastructure and services with global Halal tourism standards.

Present during the meeting were DOT Undersecretaries Shahlimar Hofer Tamano, Verna Buensuceso, and Rica Bueno; Assistant Secretary Judilyn Quiachon; Head Executive Assistant Frances Villarino; and lawyer Zachary Selma.