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LOOK: Armani Beauty makes its grand entrance in the Philippines

The luxury brand brings its complete makeup and skincare lines to its first Philippine store at SM Mall of Asia

Published May 13, 2025 03:36 pm
Armani Beauty celebrated the opening of its first flagship store in the Philippines, located at SM Mall of Asia. The store offers the brand’s complete range of makeup and skincare products—making their debut in the country—alongside its already available fragrance collection.
To mark the occasion, Armani Beauty hosted an exclusive event attended by notable guests, including SM Supermalls president Steven Tan, Scent and Beauty Inc. CEO Charlie Jeswani, Miss Universe 2022 R’Bonney Gabriel, and many others.
Jessica Yang
Jessica Yang
R'Bonney Gabriel
R'Bonney Gabriel
RB Chanco
RB Chanco
Ken Jeswani and Teresita Sy-Coson
Ken Jeswani and Teresita Sy-Coson
AVP for Premier Malls of SM Shopping Center Management Michelle So, SM Supermalls president Steven Tan, L’Oreal International Distribution global managing director Pierre-Oliviere Morlaas, Scent and Beaute CEO Ken Jeswani, L’Oreal International Distribution general manager Charles-Alexandre Boczmak, Kamla Jeswani, consultant Nigel Healey, and Watsons Personal Care Stores Inc. country head Danilo Chiong
AVP for Premier Malls of SM Shopping Center Management Michelle So, SM Supermalls president Steven Tan, L’Oreal International Distribution global managing director Pierre-Oliviere Morlaas, Scent and Beaute CEO Ken Jeswani, L’Oreal International Distribution general manager Charles-Alexandre Boczmak, Kamla Jeswani, consultant Nigel Healey, and Watsons Personal Care Stores Inc. country head Danilo Chiong
Guests had the opportunity to experience the brand’s signature products firsthand, including the Power Fabric Foundation, Lip Maestro, Lip Maestro Satin, Lip Power lipsticks, and Eye Tint. The fragrance lineup features Acqua di Giò, Armani Code, Sì, and My Way. Completing the brand’s curated offerings are the Armani/Privé Haute Couture Fragrances and the skincare line, highlighted by the signature anti-aging range Crema Nera.
Further expanding its presence in the Philippines, Armani Beauty announced that a new store will soon open at SM Makati in Manila.

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people and events fashion and beauty Armani Beauty
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