Robinsons Land Corporation (RLC), the real estate development arm of the Gokongwei Group, has opened its NUSTAR Hotel—the first ultra-luxury Filipino-branded hotel in the country.

Located within the NUSTAR Integrated Resort in Cebu City, RLC said the new hotel is a bold statement of its ambition to lead in homegrown luxury hospitality experiences rooted in Filipino excellence.

The NUSTAR Hotel is the second major hospitality development of RLC within the integrated resort, following the successful debut of Fili, its proudly Filipino five-star hotel brand, in 2022.

“This exceptional property joins the ever-expanding collection of Robinsons Hotels and Resorts—Robinsons Land’s dedicated hospitality division,” said RLC President and CEO Mybelle V. Aragon-GoBio.

She added that, “It is a shining example of our commitment to quality, elevated guest experiences, and Filipino cultural pride.”

As the developer of the NUSTAR Hotel, RLC worked closely with Universal Hotels and Resorts, Inc. (UHRI) and the City of Cebu to bring the project to life.

Aragon-GoBio said the NUSTAR Hotel reflects a convergence of business vision and cultural pride, enhancing Cebu’s appeal and reinforcing the Philippines’ position on the global hospitality map.

“Tonight, we shine the spotlight on the NUSTAR Hotel, the country’s first and only ultra-luxury Filipino hotel brand. For us at Robinsons Land, it is both an honor and a privilege to contribute to Cebu’s standing as a shining gem in the country’s tourism landscape,” she said.

She noted that NUSTAR’s development represents RLC’s broader mission to support the Department of Tourism’s (DOT) goal of promoting the Philippines as a premier travel destination.

“Our synergy with the DOT goes beyond this resort. Just recently, Robinsons Hotels and Resorts partnered with the Department to offer Muslim-friendly accommodations across all our properties—an important step toward making the Philippines a more inclusive and welcoming destination for travelers from diverse cultural backgrounds,” Aragon-Gobio said.

This initiative reflects RLC’s commitment to inclusive tourism and cultural sensitivity—extending its hospitality to a broader, more diverse audience.

Department of Tourism Secretary Christina Garcia Frasco described the NUSTAR Hotel as a powerful symbol of national and local pride. “NUSTAR Hotel is a tribute to Filipino excellence, Cebuano resilience, and pride of place,” she said.

Frasco noted that the hotel strengthens Cebu’s standing as “one of the world’s most exceptional tourism destinations,” thanks to its blend of local character, cultural richness, and world-class hospitality.

NUSTAR Resort and Casino’s Chief Operating Officer Sean Knights said that, “From the very start, our vision for the NUSTAR Hotel has been ambitious—to create more than a place to stay, but a world-class experience that redefines comfort, elegance, and exclusivity.”