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Manila Bulletin devider Sports devider HOKA Run Club returns with Clifton 10 sneakers launch

HOKA Run Club returns with Clifton 10 sneakers launch

Published May 12, 2025 02:26 pm

At A Glance

  • To sustain its advocacy in supporting local runners in their drive for health and wellness, the HOKA Run Club resumed recently at the Ayala Triangle Gardens in Makati, drawing close to a hundred enthusiasts who were able to test the light and comfortable HOKA Clifton 10 running sneakers.  
Celebrity runner and actress Ashley Rivera (lower right) joins participants in the recent HOKA Run Club held at the Ayala Triangle Gardens in Makati.
Celebrity runner and actress Ashley Rivera (lower right) joins participants in the recent HOKA Run Club held at the Ayala Triangle Gardens in Makati.

To sustain its advocacy in supporting local runners in their drive for health and wellness, the HOKA Run Club resumed recently at the Ayala Triangle Gardens in Makati, drawing close to a hundred enthusiasts who were able to test the light and comfortable HOKA Clifton 10 running sneakers.  

Conducting the HOKA Run Club sessions were prominent fitness and conditioning trainers Dan Hilaria and Enzo Hipol, a triathlon and marathon coach closely and also a certified US Center for SafeSport-trained instructor.

The HOKA Run Club is a project by the leading global running wear in providing a consistent training environment, highlighted by time trials, shakeout and themed runs, and recognition activities to keep runners motivated beyond weekend group runs.

The event marked HOKA’s renewed commitment to urban running, introducing key races in the company’s expanding running calendar, including the Trilogy Run Asia and the first HOKA Midnight Run Asia, according to Tusha Gopar of HOKA Philippines.

It also kicked off a series of regular weekend sessions, such as Friday Night Runs at Ayala Triangle Gardens and Stride Free Saturdays at the SM Mall of Asia Complex in Pasay City.

During the launch event, participants had the chance to test the new Clifton 10, a training shoe built for walking and everyday running, which has been the cornerstone of HOKA’s cushioned styles for the past decade, he said.  

“The Clifton 10 represents our dedication to performance, innovation, and comfort and we wanted its launch to reflect the same spirit,” Gopar said.  “Relaunching the HOKA Run Club allowed us to go beyond a product drop. It’s about creating a space where runners of all backgrounds can come together, train together, and grow together.”

“The latest version ushers in a new era of running performance with an added three millimeters of heel-to-toe drop, delivering an even more revitalized underfoot feel,” Gopar stressed. ““The Clifton 10 represents our dedication to performance, innovation, and comfort and we wanted its launch to reflect the same spirit.”

“The shoes retain the ultralight cushioning that fans love,” he pointed out of the crowd favorite among runners.

With the Clifton 10 as one of its flagship shoes and a renewed push for accessible, community-based training, HOKA continues to lead the charge in strengthening the urban running scene, encouraging people to move with purpose and celebrate the joy of movement, Gopar said.  

“True to its call to action, HOKA invites everyone to lace up and Fly Human Fly.”  

Clifton 10 running shoes are now available for purchase at HOKA stores in One Ayala Mall, GH Mall, SM Aura, and Ayala Malls Manila Bay, Planet Sports in Asia Trinoma, Planet Sports Galleria Cebu, Planet Sports Clark City Front Mall, Runnr BGC, Planet Sports Ayala Center, Cebu, Foot Locker, Toby’s Sports, and online at HOKA.com.

For more information about the full range of HOKA products, follow the official social media accounts on Facebook (hokaphilippines) and Instagram (@hoka_philippines). Or join the official Viber group of HOKA Run Club.  https://invite.viber.com/?g2=AQBA2zPLruyT4U%2F1RtYIlswjx287PxYwpl0c7b8n78T%2FF9B3JfMJcQXq%2FdmuflwP

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