In design, as in language, the most enduring expressions are those whispered, not shouted.
Manila Bulletin
Lifestyle
Fashion and Beauty
This eyewear collection merges French minimalism with Japanese mastery
Lifestyle
Fashion and Beauty
This eyewear collection merges French minimalism with Japanese mastery
This eyewear collection merges French minimalism with Japanese mastery
Agnès b. introduces its latest offering, dubbed ‘Made in Japan’
By MB Lifestyle
Published May 10, 2025 10:27 am
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Updated May 10, 2025 10:33 am
Agnès b., the Parisian label beloved for its restrained elegance and creative soul, unveils its newest optical collection, “Made in Japan,” a graceful fusion of two cultures deeply attuned to the beauty of simplicity and the discipline of craft. The collection brings together French minimalism and Japanese mastery, captured in two distinct lines: “Sumptuous Acetate” and “Timeless Titanium.”
Each piece is a study in contrast—featherlight yet grounded, minimal yet intricate, contemporary yet rooted in tradition. More than eyewear, these frames are objects of quiet ceremony, each bearing the subtle marks of human touch and heritage.
(From left) Dr. Joy Go, AVP for Marketing and Merchandising at Ideal Vision Center; Carol Li, brand director of Agnès b. Eyewear Hong Kong; Jessica Lee, senior commercial manager of Agnès b. Apparel Hong Kong; and Alfred Chan, business development manager of Agnès b. Eyewear Hong Kong
“These pieces are not merely designed, they are composed—like poetry made visible,” says Carol Li, brand director of Agnès b. Eyewear Hong Kong. “There is clarity here, but also emotion. Line, light, and material come together in reverence.”
‘Sumptuous Acetate’
‘Sumptuous Acetate’: Tactile richness meets soft geometry in warm, wearable tones
Crafted in rich acetate and elevated by shimmering β-titanium details, the “Sumptuous Acetate” line invites tactility and tonal depth. The AB47049J offers a square silhouette layered with metallic elegance, while the AB60096J and AB60097J present softened round and crown-shaped frames in classic tortoise, crystal brown, and gold palettes. These are frames meant to be worn with ease—slipping seamlessly into the rhythms of life, enhancing rather than overwhelming.
‘Timeless Titanium’
‘Timeless Titanium’: Air-light elegance shaped by precision and restraint
For those drawn to weightlessness, clarity, and quiet strength, the “Timeless Titanium” series is a revelation. Styles such as the AB70190J and AB70192J are marked by delicately bevelled temples, engraved end-pieces, and finely sleeved arms—every element considered, every contour deliberate. The result is a frame that disappears on the face yet leaves a lasting impression. It is modern restraint, forged in tradition.
To mark the launch and celebrate the beauty of giving, Agnès b. is offering 50 percent off on select Agnès b. and Sports b. specs until May 13, 2025, at Ideal Vision Center, SM Mall of Asia branch only. Each purchase comes with a premium gift—a small, artful token in the spirit of the season.
The “Made in Japan” collection is now available at Ideal Vision Center locations nationwide. Discover timeless style and exquisite craftsmanship in every pair.