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Manila Bulletin devider Environment and Sustainability devider SM by the Bay empowers 272 volunteers to clean over a ton of trash in April Coastal Clean

SM by the Bay empowers 272 volunteers to clean over a ton of trash in April Coastal Clean

Published May 10, 2025 10:58 pm
SM by the Bay coastal cleanup drive
SM by the Bay coastal cleanup drive

True to its commitment to environmental stewardship, SM by the Bay mobilized 272 employees and volunteers to collect 1,147 kilograms of trash throughout the month of April as part of its weekly coastal cleanup efforts.

Held every week along the Manila Bay shoreline, the cleanup drives were led by SM employees, customer relations staff, and janitorial personnel, reinforcing the company’s call for collective, community-driven action. Beyond restoring the coastline’s natural beauty, the initiative also helped raise awareness of ocean conservation and environmental responsibility.

The campaign continues to support the United Nations Sustainable Development Goal #14: Life Below Water, which emphasizes the protection of marine life and coastal ecosystems from pollution and degradation. As plastic and debris continue to threaten ocean biodiversity, efforts like these demonstrate that consistent community engagement can create long-term impact.

Through a spirit of volunteerism and purpose, the initiative also promoted camaraderie among SM stakeholders, who worked together toward a #SMWasteFreeFuture.

To sustain this momentum, SM Cares is inviting the public to join the upcoming Coastal Cleanup in celebration of World Oceans Day on June 7, 2025. 

Participating malls include: SM By the Bay, SM City Manila, SM City San Lazaro, SM City Sta. Mesa, SM City Rosario, SM City Batangas, SM City Lipa, SM City Bacolod, SM City Iloilo, SM City Davao, SM City CDO Downtown, SM City Tanza, SM City Lucena, and SM Center Dagupan.

Let’s continue making every bag of collected trash count—because caring for the Earth begins with our shores.

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