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Rockstar Herbert Hernandez's journey into advertising

Entertainment | Celebrities

Rockstar Herbert Hernandez's journey into advertising

By Manila Bulletin Entertainment

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If you grew up listening to the timeless anthems of Moonstar88 and 6cyclemind, you’ve already heard the unmistakable sound of Herbert Hernandez’s guitar. His iconic riffs on tracks like “Torete,” “Migraine,” and “Sulat” have been the soundtrack to countless memories for fans across the Philippines.

But what if we told you the man behind these hits has also built an equally impressive career in advertising? Hernandez’s story is more than just about being a rock star—it’s about creative versatility, passion, and the power of balancing two worlds.

While Moonstar88’s rise in the late ‘90s and early 2000s made Hernandez an influential figure in the Filipino music scene, his creative journey didn’t stop there.

With a degree in Fine Arts, majoring in Advertising, Hernandez channeled his love for creativity into founding GIGIL, an agency that’s taken the advertising world by storm. Under his leadership, GIGIL has redefined the marketing landscape with innovative, award-winning campaigns.

Even as he carved out a successful advertising career, Herbert never strayed too far from his roots in music. Whether performing with 6cyclemind or Moonstar88, his heart remains in the rock scene. With both his bands gearing up for a U.S. tour in June 2025, Hernandez continues to prove that creativity has no limits—whether in advertising or on stage.

His story reminds us that with passion and persistence, it’s possible to leave a mark in more than one industry. From crafting unforgettable advertising campaigns to rocking out with his bands, he shows that creativity is the key to shaping a truly unique and successful career.

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