Today, New Balance announces Grey Days, a month-long celebration of its signature color. Grey Days is an homage to everything New Balance represents—bringing together the brand’s family of ambassadors and athletes for a range of special-edition products, events, and stories.

Originally introduced in the 1980s to support the creation of a superior urban running shoe, the color grey continues to embody New Balance’s dedication to craft, quality, and fearless independence across every field.

As running shoe design shifted away from leather and suede toward synthetic textiles like nylon, vivid colors and bright whites became the norm. In keeping with New Balance’s fearlessly independent spirit, the color grey stood out among competitors, proving to be the perfect complement to the concrete and asphalt backdrop of road running. Before long, people noticed that grey looked good at any speed. While the models have evolved over the years, grey remains emblematic of New Balance’s aesthetic and stands as an iconic symbol of the brand worldwide.

Grey Days 2025 celebrates grey as a symbol of limitless possibility. The classic New Balance shade is featured in various forms across 21 footwear and 11 apparel styles, ranging from timeless classics to modern favorites. A highlight for 2025 is the reissue of the 1300JP—a legendary style released just once every five years. The 1300JP stands out as one of New Balance’s most coveted styles, not only for its rarity but also for its impeccable craftsmanship and revered status in global sneaker culture.

“Whether you’re new to the brand or a longtime loyalist, grey embodies the promise of everything that sets New Balance apart. The symbolism of grey has remained central to the brand for decades, and Grey Days 2025 showcases its diverse appeal,” said Brian Lynn, Global Vice President of Lifestyle. “By bringing together an array of our athletes and ambassadors to highlight these exclusive styles, we are honoring the versatility and authenticity that are core to both our heritage and our future.”

Key launches throughout Grey Days include:

Grey Days styles will be available globally through New Balance stores, newbalance.com, and select retailers throughout the month, with suggested retail pricing ranging from P4,295.00 to P17,995.00.