In today’s fast-paced world, where everything is becoming increasingly disposable, it’s more important than ever to honor our craftsmanship and weaving traditions—those that root us in our heritage and so elegantly tell our story. In continued celebration of Filipino culture through fashion, Kultura launches Burda at Habi: The Artistry of Filipino Fashion, a year-long pop-up series. Kicking off on May 5 at Kultura, SM Store in Mall of Asia, this exciting campaign casts a modern lens on our traditional wear—Filipiniana and barong—showcasing how heritage pieces can be both timeless and incredibly wearable today.

Whether you're a longtime advocate or exploring Filipiniana for the first time, Kultura’s pop-up series offers the perfect opportunity to build a meaningful wardrobe with iconic pieces that reflect your personal style.

Burda at Habi proudly presents a collection that celebrates the traditional crafts of embroidery (burda) and weaving (habi)—techniques that define the modern barong and Filipiniana. From gossamer local fabrics and handloomed textiles to dream-inspired patterns and intricate embroidery, the collection merges tradition with updated silhouettes and details. It’s a showcase of Filipino artistry, reimagined for today’s style-conscious audience.

With a wide range of formal and casual styles, as well as handcrafted bags and accessories to complete the look, you'll find standout pieces for every occasion—be it everyday wear, special celebrations, or even Independence Day dressing. Each piece is beautifully infused with heritage and craft, making it a sustainable fashion investment you’ll treasure for years.

The main Burda at Habi pop-up runs at Kultura, SM Store in Mall of Asia until May 20, 2025, with the official launch event happening on May 8, headlined by Kultura ambassador Marian Rivera. Shoppers can expect a curated selection of Filipiniana and barong styles from in-house brands like Raffaella, Nuevo Ystilo, and EN Barong.

Guest brands such as Alixia Marie, Anmari, Azucar, Binibini Marikit, Daryl Maat, Matthew and Melka, Mjorian, Pamanna Jewellery, and Pampinay will also be available at the Mall of Asia pop-up.

Succeeding pop-ups will take place at Kultura branches in SM Baguio, SM Sta. Rosa, SM Iloilo, and SM Southmall from May 29 to June 12, 2025, showcasing a thoughtfully curated lineup of traditional and contemporary fashion pieces from Kultura’s in-house collections.

With her regal charm and deep appreciation for local craftsmanship, Marian Rivera perfectly embodies the modern Filipina muse. She will headline the official launch on May 8 at 2 p.m. at Kultura, SM Store, Mall of Asia, where she will host a meet-and-greet and tour the space.

The first 50 customers with a minimum purchase of P3,000 at Kultura (SM Store, Mall of Asia) from May 6 to 8 will receive an exclusive autographed Kultura fan and the chance to meet Marian Rivera in person. Guests must bring both the signed fan and their purchase receipt to join the meet-and-greet on May 8.

The launch will also be attended by members of the media, select personalities, and modern Filipiniana enthusiasts, adding to the energy and excitement of this milestone event.

Through the Burda at Habi pop-up series, Kultura celebrates Filipino craftsmanship, supports local artisans, preserves traditional techniques, and brings heritage fashion to a wider audience.