“Culpa Tuya” is the No. 1 most watched International Original on Prime Video with the Korean dramas “Marry My Husband” and “No Gain No Love,” and Spain’s’ “Apocalypse Z: The Beginning of the End” landing in the top 10
Prime Video reveals top 10 most watched non-English International Originals in 2024
At a glance
Prime Video unveiled the top 10 most-watched non-English language International Originals in 2024 that saw record-breaking viewership outside their country of origin.
In 2024, a number of Prime Video International Originals debuted to international success, setting a new bar for viewership of international programming.
Seven countries featured in the top 10 list of International Originals, reflecting the diverse viewing habits of Prime Video customers.
These are Spain, Germany, South Korea, Italy, India, Colombia and Japan.
Prime Video
The top 10 list of titles that premiered in 2024 was based on total viewing figures outside the country of origin in the first four weeks of launch.
The Spanish Original young adult movie “Culpa Tuya” emerged as the No. 1 most watched International Original on Prime Video ever at launch.
The sequel from Mercedes Ron’s best-selling “Culpables” book trilogy, “Culpa Tuya,” was launched on Prime Video on last Dec. 27 in 240 countries and territories worldwide.
At launch, “Culpa Tuya” ranked as the No. 1 title on Prime Video in over 170 countries, including Spain, France, Italy, Germany, Brazil, Mexico, Colombia, Argentina, Chile and Canada; top 3 in the US and UK; and top 10 in over 220 countries.
It has now become the most watched International Original movie or series on Prime Video globally at launch with 90 percent of streams coming from viewers outside of Spain.
Top 10 Non-English Language International Originals on Prime Video in 2024 (based on performance outside their country of origin)
1. Culpa Tuya (Movie, Spain, December 2024)
2. Apocalypse Z: The Beginning of the End (Movie, Spain, October 2024)
3. Maxton Hall: The World Between Us (Series, Germany, May 2024)
4. Citadel: Diana (Series, Italy, October 2024)
5. Citadel: Honey Bunny (Series, India, November 2024)
6. Red Queen (Series, Spain, February 2024)
7. Marry My Husband (Series, Korea, January 2024)
8. No Gain No Love (Series, Korea, August 2024)
9. Betty La Fea, The Story Continues (Series, Colombia, August 2024)
10. Like A Dragon: Yakuza (Series, Japan, October 2024)
The Top 10 Non-English Language International Originals on Prime Video in 2024 (Photos from Prime Video)
Most popular genres and countries bringing in international audiences
Young adult is a leading genre generating huge audiences and fandoms. “Culpa Tuya” came out top, with German Original “Maxton Hall: The World Between Us,” based on the best-selling novel series “Save Me” by Mona Kasten following closely behind.
Young adult, female skewing Korean dramas like “Marry My Husband” and “No Gain No Love” also reached the top 10 in the charts. Younger demographics are increasingly consuming content across borders regardless of its language or origin.
Spanish language Originals continued to drive big international audiences on Prime Video. Spanish Originals in the top 10 list include young adult movie “Culpa Tuya,” post-apocalyptic action thriller film based on the successful book trilogy “Apocalypse Z: The Beginning of the End,” series adaption of the hit thriller book trilogy “Red Queen,” and Colombian Original series “Betty La Fea, The Story Continues.”
“It’s been a landmark year for International Originals on Prime Video as we see customers increasingly watch international programming from inside and outside their country of origin,” said James Farrell, vice president for International Originals at Prime Video and Amazon MGM Studios.
He added, “Our International Originals strategy is built on the belief that great stories can come from anywhere and resonate everywhere, and the success we're seeing across genres and regions encourages us to continue investing in locally-produced stories for a local and international audience.”
María Contreras, head of Movies & Scripted TV at Prime Video and Amazon MGM Studios, said, “We’re thrilled to see ‘Culpa Tuya’ connect with viewers on such a huge global scale becoming our most-watched International Original ever at launch, and I’m delighted we’ll keep Culpables fans satisfied with more to come from the trilogy and author Mercedes Ron. The continued international success of Spanish Originals with ‘Apocalypse Z’ and ‘Red Queen’ joining ‘Culpa Tuya’ in the Top 10 list, demonstrates the universal appeal of compelling storytelling, regardless of language or origin.”
Farrell said, “Our goal has always been to produce International Originals which make an outsized impact with audiences in their home country first. It’s great that our investment in fostering local talent, production and storytelling continues to connect with customers locally by breaking more viewership records in their country of origin in 2024.”
Coming in 2025 and beyond
Prime Video said it will continue to invest in diverse, high-quality international programming that resonates with audiences locally and internationally.
Seven out of the top 10 list of International Originals will return for sequels, new seasons, or adaptations of known IP and brands in 2025 and beyond.
Customers can look forward fan-favorite movies like “Culpa Nuestra,” and the UK adaptation of the first movie “My Fault: London,” as well as more from Mercedes Ron with the first from the “Dímelo” book trilogy titled “Tell Me Softly” in English, and the sequel to “Apocalypse Z.”
Returning seasons include “Maxton Hall: The World Between Us,” “Red Queen,” and “Betty La Fea, The Story Continues.”
New titles include “Newtopia” (Korea), “Superboys of Malegaon” (India), “Unburied” (Mexico), “Graduation Trip: Mallorca” (Spain), and “Costiera” (Italy).
All movies and series are available to Prime Video customers in 240 countries and territories worldwide, offering up to 34 subtitles and 18 dubbed language options.
2025 Upcoming International Originals
Newtopia (Korea, Feb 7)
My Fault: London (UK, Feb 13)
Broken Rage (Japan, Feb 13)
The Narrow Road to the Deep North (Australia, April 18) – available in AU, NZ, CA
Carjackers (France)
Costiera (Italy) – available in US, UK, IE, CA, AU, NZ, IT, FR, ES, PT
Dímelo Bajito (‘Tell Me Softly’) (Spain)
Graduation Trip: Mallorca (Spain)
Operación Triunfo 2025 (Spain) – available in ES, LATAM
Superboys of Malegaon (India)
Tremembé (Brazil)
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