Weverse, HYBE’s global superfan platform, released the 2024 Weverse Fandom Trend Report on Jan. 23.
The report underscored a transformative year marked by the addition of global artists, regional user growth, and an expanded e-commerce presence.
In 2024, Weverse welcomed 16 global artist teams, accounting for 30 percent of the 53 new additions, marking the highest growth since its launch in 2019.
The involvement of internationally renowned artists such as Ariana Grande, Dua Lipa, Megan Thee Stallion and Conan Gray further propelled double-digit user growth across North America, Europe, and Asia, cementing Weverse’s role as the ultimate bridge between artists and superfans worldwide.
Users saw consistent growth across all continents, including North America, Latin America and Asia, with an average growth rate of 19 percent.
Artists, superfans' connection
Artists and global fans connected on Weverse through various means, overcoming physical distances via private messages, live videos, and more.
In 2024, artists shared about 206,000 posts on Weverse, while fans created an impressive 370 million posts.
K-pop group Seventeen became the most active in posting, while boy band ENHYPEN led in the number of comments.
The use of Weverse DM (Direct Messages) also increased significantly. Artists sent 698,000 messages to their fans, while fans sent a total of 96.36 million messages back.
A total of 55 percent of the artists on Weverse sent DMs to fans at least every two days.
In addition, global fans sent a total of 4.88 million digital Fan Letters, which they personally decorated, to their favorite artists in 2024.
Jungkook of BTS received the highest number of Fan Letters, while Leehan of BOYNEXTDOOR responded to the most Fan Letters with likes.
Weverse Live
Weverse Live, the platform’s real-time video feature, offered superfans access to official concerts and live streams hosted by artists.
In 2024, 5,787 live broadcasts were streamed, amounting to 4,779 hours of content.
The cumulative number of Weverse Live viewers reached 11.25 million, with a total of 426 million views. Globally, users watched an average of 50 live broadcasts per year including replays.
According to the report, the most viewed live stream of 2024 was Jungkook live stream in December, titled “Missed You a Lot,” which garnered 23 million real-time cumulative views.
BTS' Jungkook (Instagram)
Seventeen (Pledis Entertainment) 
ENHYPEN (X) 
Leehan (X)
Weverse Shop sales
Fan consumption activities remained strong across the globe in 2024, with steady growth in both physical merchandise (or merch), such as albums and collectibles, and digital merch, including artist memberships and exclusive online content.
Last year, a total of 20.6 million merch items were sold through Weverse Shop, representing a 13 percent increase compared to the previous year.
Aside from Korea, the United States and Japan emerged as the largest consumer markets.
Physical merch sales, including albums and collectibles, increased by 10 percent year-over-year, reflecting sustained demand.
Notably, digital merch sales surged by 24 percent, with 3.4 million items sold; among them, artist memberships were the top-selling digital products globally, with ARMY Membership leading in Oceania, Europe, and Latin America, while CARAT Membership dominated in North America.
“2024 was a transformative year for Weverse, as we expanded our artist communities, superfan engagement, and commerce activities on a global scale. Weverse remains committed to innovating its services to meet the evolving needs of artists and fans, solidifying its position as the center of global fandom culture,” said Joon Choi, president of Weverse Company.