Imagine a bustling beauty counter, a haven for makeup lovers, where the baked goods are lip products and face powder all inspired by the beloved Filipino dessert, Ube Cake. This is what Huda Beauty has just unveiled.
In a viral TikTok video, Huda Beauty founder and American makeup artist, Huda Kattan, has announced the drop of the limited-edition Ube Birthday Cake collection. This limited-edition line is a celebration of Filipino heritage, translating the vibrant purple hues and decadent flavors of Ube Cake into a stunning array of cosmetics. The collection is composed of a makeup baking powder, a blush on, and a lip gloss.
Contrary to the usual lilac color that is made for cool undertones, Huda Beauty’s Ube Birthday Cake collection is made for people with tan skin and have warm, golden, and olive undertones.
The baking powder has an electric lilac shade, perfect for an instant brightening of the under eye areas and baking the foundation and concealer. Meanwhile, the liquid blush provides a dewy lilac finish, and lastly, Ube Bae lip gloss gives off a baby lilac, pinky shades.
“Ube Birthday Cake is most suitable for medium to tan skin tones with warm to gold undertones. I’m obsessed [with the collection] and I can’t stop wearing it,” Huda said in the video. “The blush filter is beautiful Ube Cream. It’s so gorgeous, it matches the whole Ube theme. The filler lip gloss, Ube Bae, I really love it. It’s very nostalgic, giving the vibea of the early 2000s. It’s the perfect gloss.”
According to the makeup artist, what inspired her to launch this collection is her love for ube cake and her love for Filipino culture.
“I ate ube birthday cake every single year for the last four years,” she shared. “We have a huge Filipino community in Dubai and our company is largely made up of amazing Filipino people. Super creative, super amazing, I’ve always loved the culture. Filipino baddies, it's your time. Rise up.”
As of writing, this collection is not yet available locally. In an interview with Manila Bulletin Lifestyle, Luxasia Inc., the official distributor of Huda Beauty in the Philippines, said that the the collection will be available locally on March 2025.
“Yes, the Ube Collection will be available in PH by March 2025. Availability will be on LOOK At Me SM Aura Premier and SM Mall of Asia, and Huda Beauty’s Flagship store on Lazada," Luxasia said.
In case you can't wait for March, you can now order the whole kit online for $86 or approximately P5,074. Are you excited to try it too?