Attention K-beauty fans. SM Beauty has brought together all your favorite Korean and Asian skincare and makeup brands straight to SM Megamall at the SM Beauty Akademy happening at the Fashion Hall until Sunday, September 8.
Here are three more reasons to run, not walk, to go to this beauty activation.
- No more shipping fees
Say goodbye to long waits and expensive shipping fees—there’s no need for pasabuys anymore because the best of K- and Asian beauty are right here, ready for you to explore.
Stepping into the SM Beauty Akademy pop-up felt like walking into a K-beauty wonderland, making it a paradise not just for beauty junkies but for anyone who loves a good photo op. Every corner was Instagrammable, with surprises waiting at every turn.
- Lots of choices
SM Beauty didn’t just bring a few; they brought numerous best-selling brands that house some viral skincare products. There’s Deoproce, Banila Co, Peripera, Beauty of Joseon, Mise-en-scène, AHC, Goodal, Laneige, Round Lab, Innisfree, Barenbliss, Cosrx, Some By Mi, Face Republic, Kaine, Clio, and more.
- Sales and promos
Aside from the extensive range of K-beauty and Asian beauty options available, customers are also in for a treat when they shop with their SM Advantage Cards (SMAC). Ten customers who purchase a minimum of P1,500 can get a chance to win an MVP ticket to K-drama actor Jang Ki Yong’s Manila fan meet this September 28.
SMAC members can also enjoy free tote bags for the first 50 customers daily, free spin at the gachapon machine with a minimum purchase of P1,500 to get skincare minis and charms, and free use of the Akademy photobooth during selected hours. The first 100 customers daily will also get a free three-month subscription from Viu to binge-watch all the hottest K-dramas and shows.