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SMAC, PAL Mabuhay renew partnership

Business | The Stock Market

SMAC, PAL Mabuhay renew partnership

By James A. Loyola

SM Investments Corporation, through its SMAC (SM Advantage Card) loyalty program, and Philippine Airlines’ (PAL) Mabuhay Miles, have renewed their partnership with the implementation of higher conversion rates.

Effective Sept. 1, the conversion structure of SMAC Points to Mabuhay Miles and vice versa will be higher to allow the members to shop more and fly more.

“We are grateful to have found a partner in PAL Mabuhay Miles that shares our values and dedication to providing the best services and fostering customer loyalty," said SMAC Chief Operating Officer Kevin Hartigan-Go.

“Our partnership renewal marks the beginning of a new era of rewards. And today, we’re starting another chapter filled with greater opportunities to bring more benefits, convenience, and make our members’ experiences more rewarding than ever,” he added.

PAL President and Chief Operating Officer Captain Stanley Ng said “this partnership represents more than just a synergy between two esteemed brands; it signifies a commitment to enhancing the lives and experiences of our loyal customers, setting a new benchmark for the industry.”

As both brands continue to expand the benefits for their respective member base, Hartigan-Go underscores the significance of forging partnerships to improve their rewards system.

“This is more than just a continuation of our collaboration, but it also cements our commitment to combining our resources to deliver exceptional experiences and reward our most loyal members,” he noted.

Related Tags

Mabuhay Miles Philippine Airlines SM Advantage Card (SMAC) SM Investments Corporation Stanley K. Ng

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