Isuzu Philippines Corporation (IPC) brought its 2024 Isuzu D-Max to the Mindanao market through an exciting mall display and 4x4 Action Playground activity. This highly anticipated event offered the public a first-hand experience with the latest D-Max models.
Led by IPC Executive Vice President, Shojiro Sakoda, the event was part of Isuzu's nationwide push to bring its products closer to customers. It showcased various D-Max variants and offered an interactive experience that highlighted the vehicle's advanced features.
The event kicked off on July 26 with a special performance by singer/DJ, Sam Concepcion, who entertained the crowd with an evening of song and dance, setting an exciting tone for the vehicle display. Then Isuzu also invited its first three 2024 D-Max customers for a formal turnover and acknowledgement on stage.
A key highlight of the three-day event was the Isuzu 4x4 Action Playground, designed to showcase the enhanced off-road and safety features of the D-Max. The thrilling test course included the intimidating 4x4 hydraulic ramp, articulated ramps, side cambers, and a forward collision wall, providing attendees with a hands-on experience of the D-Max's new and improved capabilities.
The 2024 Isuzu D-Max features a new Differential Lock system and Rough Terrain mode, making it more capable of traversing any terrain. Enhanced safety features include a 360-degree Around View Monitor and Digital Video Recorder, significantly improving driver and passenger safety. With the recent launch of the new D-Max, Isuzu is proving that it is now more than just durable; the company has evolved to meet the needs of more discerning and tech-savvy buyers.
“We are very happy with the warm reception of our customers for this new model. From Manila to Visayas, we have been receiving good feedback and appreciation for all the comfort, performance, and safety technologies we have developed for this new model. As one of our most important markets, we couldn't miss bringing this tour to Davao City, as it suits their provincial roads and mountainous terrains,” said Sakoda.
Maintenance Savers Promo
At the same time, IPC is excited to announce its latest customer-centric initiative, the 2024 Isuzu Maintenance Savers Promo, a nationwide promo designed to reward customers for pre-scheduling their service appointments, rewarded with significant savings on essential vehicle maintenance services.
Until August 31, 2024, Isuzu customers who book their service appointments in advance, either online or offline, at any authorized Isuzu dealership will enjoy a 20-percent discount on select Periodic Maintenance Service (PMS) parts and Basic Oil Change servicing. Customers can enjoy a 20-percent discount on Besco fluids and lubricants, Isuzu Best Value Parts (maintenance parts, fluids, and lubricants), and Isuzu Genuine Parts (maintenance parts).
Available at all authorized Isuzu dealerships nationwide, the Isuzu Maintenance Savers Promo cannot be availed in conjunction with other Isuzu promo or discounts, and a can only be availed at participating authorized dealerships, including caravans and on-site servicing within the promo period.
Customers are encouraged to visit their nearest dealership to take advantage of this limited-time offer. All participating dealerships are equipped with state-of-the-art service facilities and staffed by highly trained technicians to ensure top-notch service and maintenance for all Isuzu vehicles.
“Through this promo, we would like to encourage our customers to make prior appointments for PMS or basic oil change servicing, not just providing financial savings but also enhancing the overall efficiency and convenience for our customers,” said Hodaka Matsuda, IPC Assistant Vice President for Aftersales.