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Manila Bulletin devider Lifestyle devider Fashion and Beauty devider Step into Barbieland with this shoe collection inspired by the iconic doll

Step into Barbieland with this shoe collection inspired by the iconic doll

This exclusive range embodies the perfect blend of comfort, elegance, and style, designed to cater to the modern woman's diverse lifestyle needs

Published Aug 7, 2024 03:57 am

Richprime Global Incorporated, one of the leading distributors and retailers of children’s products in the Philippines, recently launched its Barbie Ladies Shoes Collection. This exclusive range embodies the perfect blend of comfort, elegance, and style, designed to cater to the modern woman's diverse lifestyle needs. Inspired by the iconic Barbie brand, the collection promises to bring a touch of glamor and sophistication to every step.

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A closer look at a piece from the Barbie Ladies Shoes Collection

The Barbie Ladies Shoes Collection features an array of meticulously crafted designs, including chic wedges, comfortable flats, and trendy sneakers. Each pair is made with high-quality materials to ensure durability and maximum comfort, allowing women to effortlessly transition from day to night. Whether you're attending a formal event, heading to the office, or enjoying a casual day out, the Barbie Ladies Shoes Collection offers the perfect footwear for every occasion.

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From left: Nico Chu, senior vice president for SM Fashion Merchandising shoes and bags; Aldwin Co, executive vice president of SM Fashion; Liza Yao, Richprime Global Inc, managing director; Myrna Yao, CEO and president of Richprime Global Inc.; Congresswoman Camille Villar; Felanie Lee Lim, senior vice president for SM Fashion Merchandising shoes and bags

"We are thrilled to introduce the Barbie Ladies Shoes Collection to our customers," said Myrna Tang Yao, CEO and president of Richprime Global Incorporated and Richprime Sales Incorporated, Footwear Division of Richprime Group of Companies. "Our collaboration with the Barbie brand has allowed us to create a line that not only reflects timeless elegance but also meets the practical needs of today's women. We believe this collection will resonate with fashion-forward individuals who seek both style and comfort in their footwear."

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A showcase of the Barbie Ladies Shoes Collection at SM Megamall

To celebrate the launch, Richprime Sales Incorporated hosted an exclusive event last  July 31, 2024, at SM Megamall Mega Fashion Hall, featuring a special showcase of the Barbie Ladies Shoes Collection. Attendees had the opportunity to experience the collection firsthand, enjoy live entertainment, a fashion show, and receive special discounts on their purchases.

To know more about the collection, visit @BarbiePHOfficial on Facebook.

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Fashion and Beauty Barbie
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