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Manila Bulletin devider Property and Living devider VCDC unveils its latest brand strategy 'Live Differently'

VCDC unveils its latest brand strategy 'Live Differently'

Embarking on a brave, new transformation to create the next generation of homes in Metro Manila

Published Aug 5, 2024 09:52 am
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VCDC’s Victor Consunji and Sta. Lucia Land’s Exequiel D. Robles

Victor Consunji Development Corporation (VCDC), Philippines' premier real estate developer, redefines modern living with innovative home concept and the introduction of a new tagline and brand strategy, "Live Differently."

Encompassing the company’s brand philosophy, “Live Differently” encapsulates the brand’s sincere commitment and home offerings to empower individuals to organize and personalize their spaces on their terms. The brand strategy serves as a lighthouse, embodying all aspects and details of their real estate developments, from planning to layouts, to communal area design, to tailored amenities. Their 360-oriented solutions give a flexible canvas for contemporary audiences who are unafraid to craft their own wholly individual lives.

Through the “Live Differently” ethos, VCDC’s flexibility-first approach manifests in various ways. It spans categories including sustainability-minded construction details, verdant spaces, wellness sanctuaries, and complementary bespoke services. For example, inhabitants may enjoy features such as indoor-outdoor integrative spaces, airy and naturally light-filled rooms accompanied with generous floor-to-ceiling windows, roof decks, and multi-functional family spaces. 

All of these details ladder up to the company’s ethos, intentionally considered to appeal to thriving entrepreneurs, courageous creatives, and modern families. These audiences, whilst diverse in nature, are united by their unique passions, global consciousness, and a proclivity towards modern interior sensibilities. 

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VCDC is a pioneer in single-family homes and low-density, gated neighborhoods situated in highly sought-after locations within Metro Manila. They prioritize comfort and convenience, allowing homeowners the opportunity to access family-friendly facilities such as clubhouses, whilst ensuring proximity to essential services and amenities like malls and supermarkets. 

The company’s property portfolio spans the gamut - with locations in Taguig City and Quezon City in Metro Manila, and the city of Calamba in Laguna. Their latest acquisition in Metro Manila is an eight hectare lot situated along Katipunan Extension - a once-quiet precinct that has swiftly transformed itself into a lively, family-friendly neighborhood. The area enjoys a thriving student population, and is home to a number of prestigious schools and colleges. It also includes well-appointed amenities including malls, cafes and restaurants located only a short drive away.

VCDC consistently strives to deliver not only homes built with excellence, but places that people can truly craft and call their own for generations to come. Discover more, and embark on their brave new quest to "Live Differently.”

Related Tags

Sta Lucia Land Victor Consunji Exequiel Robles Victor Consunji Development Corporation
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