Smart Communications, Inc., the wireless unit of PLDT Inc., is ramping up the rollout of its 4G/LTE and 5G networks for the rest of 2024 to support the robust demand for mobile data in the country.
The firm said the increase in the number of unique 5G devices driving data traffic continues into 2024 and expects this to be sustained as the price of 5G devices trends lower.
PLDT has also cited 5G adoption as one of the emerging growth streams of their Individual Business, which posted revenues of P41.9 billion in the first half of the year. Mobile data revenues now account for 89 percent of total Individual Wireless revenues.
"To accelerate our growth momentum, we must leverage on our site rollouts and capacity enhancements, continue to offer the best value-for-money packages, and deliver excellent customer service to delight our subscribers," said Smart Consumer Wireless Business Head Alex O. Caeg.
He added that, "Increasingly, data users, including gamers, are beginning to appreciate the power of 5G. Moving forward, 5G will definitely play an important role as compatible smartphones become more affordable."
To drive 5G adoption, Smart said it is making available device financing for 5G phones through various bank partners.
"For Smart, the move toward 5G entails a combination of three things. Firstly, it is about having a strong 5G network in key areas to support the mobile data needs of subscribers there.
“Second is the availability of 5G devices, which are necessary in order to latch on to the 5G network. Today, we can already see a mix of high-end and affordable devices in the market, and we want to be able to leverage that.
“Finally, we see the potential of premium subscriber benefits for those using the 5G network," said Smart Senior Vice President for Consumer Wireless Business Kristine A. Go.
The PLDT Group’s continued investments in enhancing its integrated network and innovating its products and services align with the group’s commitment to delivering a leveled-up customer experience across the country.
Smart's mobile network covers 97 percent of the population and is part of the Philippines’ largest integrated network, including PLDT’s most extensive fiber infrastructure.