Fashion becomes the canvas for modern art as Uniqlo unveils its collection merging the works of two of the most popular artists of our time. Dubbed the Kaws + Warhol UT collection, the line pays homage to the Kaws + Warhol exhibition currently displayed at The Andy Warhol Museum in the United States.
The collection blends Warhol’s pop art with Kaws’ contemporary works, producing a line that brings art appreciation closer to the people. The capsule collection was made in collaboration with The Andy Warhol Foundation for the Visual Arts, which has for many years continued Warhol’s legacy by presenting art to the world through commercial products created with the global apparel retailer. The wide range of designs features Kaws’ popular characters together with Warhol's famous imagery. Along with T-shirts, the collection includes sweatshirts, coach jackets, socks, tote bags, and a kids' lineup. All customers, from adults to children, can enjoy the worlds of Kaws and Andy Warhol.
Apart from the collection’s pieces, an art book for the KAWS + Warhol exhibition will also be available exclusively at Uniqlo stores and through uniqlo.com in advance of the publisher’s general release. The art book can be purchased through the website of the publisher (Phaidon Press), but won’t be shipped until the end of September.
“This new book showcases the art of KAWS and Andy Warhol side-by-side, drawing comparisons and new meanings between two of the most popular artists of the modern era in a way that has never been done before,” the brand says. “The substantial content includes an interview with KAWS, essays by art historians and curators, and installation views from the exhibition.
Customers who purchase the book from Uniqlo will also receive a limited-edition shoulder bag as a gift. It will also conduct a social media campaign that gives customers the chance to win a copy of the art book autographed by KAWS. Furthermore, a huge display of Kaws’ “Companion” and reproductions of Warhol artwork featured in the apparel collection will be featured at its stores around the world. In the Philippines, special displays will be installed in the Uniqlo Manila Flagship Store in Glorietta 5, and in Uniqlo SM Mall of Asia.
The Kaws + Warhol UT collection will be available in Uniqlo stores worldwide starting Aug. 23, 2024. Check out the full collection below:
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