SMX Convention Center, the largest convention center operator in the country, marked the grand return of its signature culinary event, Culinaire, on August 6, 2024, with the theme "Flavor Flix." Over a thousand guests enjoyed a unique dining experience that showcased the culinary excellence of 10 esteemed partner caterers, blending the flair of movies and series from popular streaming platforms.

Held in the expansive Function Rooms 3-5 of SMX Convention Center Manila, spanning a total venue space of 5,200 square meters, the event transformed the space into a vibrant culinary wonderland. All 10 caterers displayed creativity and event styling inspired by a film of their choice. Guests had the chance to savor a full range of offerings, starting with free-flowing cocktails at the “Love Island” bar by Event Shakers, followed by a tantalizing set of appetizers, entrées, and desserts from the other caterers.

The partner caterers and their film adaptation themes were: BIZU with Bridgerton, CONRAD MANILA with Memoirs of a Geisha, The Creamery Catering with Queen Charlotte, Hizon's Catering with The Bear, Via Mare with Maria Clara, Kitchen City with Squid Game, Tjioe Chew with Mulan, Juan Carlo with Stranger Things, M Catering with Avatar, and Event Shakers with Love Island.

Throughout the evening, guests participated in the voting process to determine the People’s Choice Awards, with categories for Best Appetizer, Best Entrée, and Best Dessert. Meanwhile, a panel of culinary experts conducted a blind tasting earlier in the night to determine their own top picks.

The winners were announced with much anticipation: Best Appetizer went to The Creamery’s "The Queen’s Garden," Best Entrée to Juan Carlo’s "Vecna's Enigma," and Best Dessert to The Creamery’s "Afternoon Tea with Charlotte." In the People’s Choice Awards, Juan Carlo swept all categories, earning top honors for their appetizers, entrées, and desserts, with their "Stranger Things" theme.

Mr. Michael Jaey Albaña, vice president and general manager of SMX Convention Center, opened the event by highlighting the significance of Culinaire’s return after a long hiatus since 2019. He noted that the previous years were challenging for the MICE and events sector due to the pandemic. "Each offering is not just food but a story, a piece of art that showcases the ability and eagerness to elevate the experience of your event." He emphasized that as the industry begins to recover robustly in 2024, this event represents a celebration of its resurgence.

As the premiere event venue operator in the country, SMX Convention Center continues to lead the industry in providing exceptional venues for meetings, incentives, conferences, and exhibitions (MICE). Albaña also highlighted that Culinaire exemplifies SMX’s flexibility in celebrating life’s important milestones, such as birthdays and weddings.

This year’s event was a remarkable collaboration between partner caterers and SMX-accredited event suppliers, including Black Tie Entertainment for the live band and DJ; Metrotech, CNS Events Solutions, FORSC INK INC, City Neon Philippines Inc., Centrex, MSD Godspeed, Ginger Event Styling, RSL for lights and sound, GEV ME for the automated registration system, and STAGES as event organizers.

The evening was filled with exquisitely prepared dishes and top-notch entertainment, ensuring guests experienced the full magic of Flavor Flix.