Streaming service Crunchyroll and Spotify entered into an exclusive partnership to present listeners with specially curated playlists and a dedicated shelf on Spotify’s global Anime Hub.
On Spotify, the global streams of Anime music have skyrocketed by 395 percent since 2021.
In the Philippines, streams of anime almost tripled with more than 339,838 anime music playlists on Spotify created. Fans have also long embraced anime culture, from packed conventions to passionate online communities, contributing to the vibrant global anime community.
Spotify and Crunchyroll have partnered for the Anime Hub (Spotify)
Spotify’s Anime Hub — the ultimate global destination for Anime enthusiasts, offers listeners the experience to discover, explore, and celebrate the best of Anime culture.
The hub features Spotify’s editorially-curated lineup of Anime playlists – like “Anime Now,” “Anime On Replay” and “Women of Anime” – complete with bespoke playlist covers. Whether reliving epic battles, peaceful moments, or the emotional journeys of favorite characters, the Anime Hub has something for every fan.
The new “Curated by Crunchyroll” playlists will be regularly refreshed with new content for listeners:
Crunchyroll Anime Essentials – A brand new anime season has arrived on Crunchyroll this summer! Listen along to the music behind the lineup.
The Broody Black-Haired MC – Anguished with a tragic past, this character’s demeanor may intimidate some, but deep down they just need a hug.
The Bubbly Pink-Haired BFF – Always close at hand when a friend is in need, this character brings light, positivity, and an often underestimated strength.
The OP White-Haired Sensei – Underneath their cool, unbothered exterior, this character is an enigma to be unraveled.
The Journey Begins – You are the main character of your own story. The fate of the world depends on you … and of course there are side quests.
The shelf will also include Crunchyroll’s recently debuted hit podcast: “Crunchyroll Presents: The Anime Effect Podcast,” featuring high-profile guests like Oppenheimer's David Dastmalchian, rapper Denzel Curry, and J-Pop icon LiSA.
“Anime and Japanese music are a match made in pop culture heaven," said Terry Li, executive vice president of Emerging Business, Crunchyroll and general manager of Crunchyroll Games. "Music is a vital part of the anime experience, and through our partnership with Spotify, we’re excited to amplify that connection and make fandom even more immersive for our fans.”
“We are thrilled to partner with Crunchyroll to bring listeners a new curation of anime music to explore,” said Kyota Onishi, head of Music in Japan at Spotify. “On Spotify, global streams of anime have surged over the past few years and we hope Anime Hub will become an indispensable part of Anime culture."
To access the Anime Hub, simply search “Anime” on Spotify.