Nueva Ecija welcomes MR.DIY and Team Kramer for the first 'MERON DIYan! Caravan' event

The Nueva Ecija Caravan is the first of MR.DIY’s series of caravans aimed at bringing fun and excitement to customers in North and Central Luzon

Aug 20, 2024 07:45 AM

At a glance

For those interested in the free optical services during the Bulacan leg, in-store registrations are ongoing in all 16 MR.DIY stores in the province.

PHOTO 1 Large.jpeg — **A beneficiary was all smiles during MR.DIY’s 'Big and Small, Kita Mo!' Optical Mission**

Leading home improvement retailer MR.DIY, in collaboration with its brand ambassador Team Kramer, launched the 1st MERON DIYan! Caravan to strengthen its connection with local communities in Nueva Ecija.

The event focused on bringing fun, family-oriented activities while enhancing the brand's regional presence.

Giving back to valued customers with free optical mission

Held at the Santa Rosa Municipal Gym, the caravan featured the “BIG and small, Kita Mo!” Optical Mission, where 500 adults and children from across Nueva Ecija received free optical services.

PHOTO 2 Large.jpeg — Residents from all over Nueva Ecija flocked to the Sta. Rosa Municipal Gymnasium in Sta. Rosa., Nueva Ecija for the 'Big and Small, Kita Mo!' Optical Mission, as part of MR.DIY’s MERON DIYan! Caravan.

This initiative is part of MR.DIY’s Acts of Kindness (AOK) program addresses potential vision and eyesight issues within the community.

MR.DIY Deputy Head of Marketing Charles Salecina emphasized, "the MERON DIYan! Caravan is our way of reconnecting with our customers in Nueva Ecija and giving back to the communities that have shown great support for our stores."

PHOTO 3 Large.jpeg — **Charles Salecina, MR.DIY’s Deputy Head of Marketing delivers his message to NovoEcijanos during the kickoff MR.DIY’s MERON DIYan! Caravan.**

Adding value through engaging activities with Team Kramer

The event was highlighted by “Kitakits with the Kramers,” a special meet and greet with MR.DIY’s Brand Ambassadors Doug and Cheska Kramer. The couple shared how MR.DIY has been instrumental in their home improvement needs.

PHOTO 4 Large.jpeg — **'Kitakits with the Kramers' was one of the highlights of the MERON DIYan! Caravanin Nueva Ecija.**

“MR.DIY is our go-to for family essentials, and we want to spread its mission of providing quality and value to more families across the country,” Doug Kramer said.

"The connection we have with the brand and our fans is special, and MR.DIY’s practicality resonates with moms like me who seek great deals for home improvement," Cheska Kramer added.

The caravan also included interactive activities such as “MERON DIYan! Bingo and Raffle,” onstage games with Team Kramer, and a pop-up selling booth, offering attendees a chance to win various prizes and enjoy the festive atmosphere.

PHOTO 5 Large.jpeg — **Various games and activities with the theme 'BIG and small' brought excitement to event-goers during MR.DIY! Meron DIYan! Caravan.**

Following the successful event in Nueva Ecija, MR.DIY plans to continue the MERON DIYan! Caravan in Bulacan and Pampanga, bringing essential optical services and excitement to more customers.

For those interested in the free optical services during the Bulacan leg, in-store registrations are ongoing in all 16 MR.DIY stores in the province.

For more information on the MERON DIYan! Caravan, visit MR.DIY’s website or follow MR.DIY Philippines on Facebook, TikTok, Instagram, and YouTube.