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Manila Bulletin devider Drive devider HARI welcomes Chevrolet to the fold

HARI welcomes Chevrolet to the fold

HARIPhil Asia Resources, Inc. presents three-year roadmap

Published Aug 2, 2024 02:19 am
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From left: General Motors International Strategic Markets, Alliances, and Distributors, Sales Leader for Southeast Asia, Anatolio Enderez; Business Planning Manager, Misha Benisi; CFO, Mitchell Early; HARI Vice Chairman, President and CEO, Maria Fe Perez-Agudo; GM International Strategic Markets President, Ernesto Ortiz; Director of Operations, Jungsuk Lee; and HARI Director, Treasurer and CFO, Ladislao Z. Avila.

Chevrolet has a bright future in the Philippines as the brand joins the HARIPhil Asia Group. The announcement was made by HARIPhil Asia Resources, Inc., led by Vice Chairman, President and CEO, Maria Fe Perez-Agudo.

Ms. Agudo officially welcomed global brand Chevrolet as the latest addition to its portfolio of power vehicles.

Ms. Agudo, known in the industry for building the auto brands under her watch to their maximum potential, now takes on the challenge of reestablishing the iconic status of the ‘Bowtie Brand’ in the minds and sensibilities of today’s diverse markets.

Themed “Generation Chevrolet 3.33,” this first formal meeting with the Chevrolet dealer network resonated with optimism and a call for “breakthroughs” in managing critical areas of the business.

As early as the first half of 2024, Chevrolet has been showing positive signs of resurgence. Ms. Agudo reported 131-percent growth for the first half of 2024, beating the brand’s full year performance in 2023, and driven by the Tracker, Camaro, and Trailblazer. 

Top performers in sales, service, parts, CRM, and dealer management were accordingly recognized in a brief awards ceremony. 

“We want to acknowledge the dedicated individuals and teams of Chevrolet’s dealer network who fearlessly delivered remarkable results this first half of the year,” Agudo said.

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Ms. Agudo also detailed the brand’s three-year roadmap to success, headlined by the introduction of new products, the opening of new dealerships in strategic growth areas of the country, and targets for 2024-2027. The meeting ended on a high note with the preview of exciting new models soon to enter the country. 

“Taking a long view of HARI’s almost 25 years in the business, I clearly see how the ups and downs of our business accumulated to wins — because we refuse to stay down. We always get up, humbler but braver and wiser. I see history repeating itself as we embark on another breakthrough journey to fulfill General Motor’s vision to pioneer innovations that move and connect people in this broad and diverse world of ours,” she concluded.

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