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Manila Bulletin devider Entertainment devider Celebrities devider Celebs grace T&G World spectacle

Celebs grace T&G World spectacle

Published Aug 2, 2024 02:17 am

At A Glance

  • TONI&GUY's Global Creative Director, Cos Sakkas, unveiled the four-part show concept.
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Christian Bautista, Heart Evangelista and Rocco Nacino and wife Melissa Gohing

TONI&GUY, celebrating 60 years as a global leader in innovative hairdressing and 22 years of excellence in the Philippines, recently held a world-class hair and fashion spectacle at The Fifth in Rockwell, Makati City.

Some of the country’s most prominent personalities graced the hair and fashion spectacle, including Heart Evangelista, Rajo Laurel, Teresa Herrera, Cristalle Belo-Pitt, Ces Drilon, Nicole Hernandez, Christian Bautista, Ciara Sotto, Miss Philippines Earth 2017 Karen Ibasco, actor Rocco Nacino, athlete Melissa Gohing, TONI&GUY Philippines Chairman Chot Reyes, and GILAS Pilipinas Coach Tim Cone.

“This has been a long and fulfilling personal journey that has been more than two decades in the making,” said Cherry Reyes, Founder and Managing Director of TONI&GUY Philippines.

Under Reyes’ leadership, the salon became a leading force in the Philippines for cutting-edge hair styles, vibrant hair color, and personalized hair care services.

“Beyond showcasing a world of sophisticated cuts, the TONI&GUY World presentation provided valuable insights for clients, hairdressers, and salon owners alike.”

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Elevating the local industry

Reyes found the inspiration to bring TONI&GUY to the Philippine shores back in 2002: “to elevate the hairdressing industry, provide exceptional customer experience, and give Filipinos the opportunity to receive world-class salon training.”

The event attendees were treated to a real-time hair and fashion exhibition as the world’s top hairdressers showcased their expertise on stage.

Leading the lineup were: Cos Sakkas, TONI&GUY’s Global Creative Director, three-time International Hairdresser of the Year, and two-time British Hairdresser of the Year (2022 &2023); Bill Watson, Educational Director of TONI&GUY China and Southern Hemisphere; Francesco Fontana, International Color Educational Director; and Efi Davies, International Artistic Director for TONI&GUY’s London and winner of the 2024 Best International Avant-Garde Collection.

The TONI&GUY internationals shared invaluable insights and techniques, covering everything from cutting and styling to color and scalp care, tailored to individual hair textures and face shapes.

TONI&GUY’s Global Creative Director, Cos Sakkas, unveiled the four-part show concept.

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The first section, "Hair at TONI&GUY," celebrated the brand's iconic heritage. It focused on versatile hairstyles for all hair lengths and featured innovative color techniques like balayage and highlights. This collection paid homage to the brand's inaugural 1976 campaign of the same name.

“It’s all about inclusivity led by gender-fluid styles. We now have a selection of color techniques and color palettes that allow people to express themselves and their freedom,” announced Francesco Fontana, International Color Educational Director.

The second part, the “Editorial” section, champions TONI&GUY’s 20-year partnership with London Fashion Week, emphasizing the brand's role in shaping hair trends on the global fashion stage.
Sakkas reinforces collaborating with designers to create a cohesive hair and fashion dynamic.

Bill Watson, Educational Director of TONI&GUY China and Southern Hemisphere points out TONI&GUY’s core values of teamwork, attention to detail, and people-centric approach as the driving forces behind their extraordinary achievements.

He explained: “when we do international shows, we incorporate team members from all over the world to help us in the production process. So that means all creative ideas must be shared by the whole team. That’s how you get consistency.”

The third segment, "Unfold," was dedicated to hairdressers, pushing the creative edge with experimental cuts and colors. This section served as an educational platform for the industry, presenting innovative styling techniques.

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The final part, “Avant Garde,” showcased the pinnacle of hair artistry, featuring fantastical and imaginative hairstyles.

Led by Avant Garde Hairdresser of the Year, Efi Davis, the finale embodied TONI&GUY’s reputation for going beyond creative boundaries and redefining hair and fashion like never before.

Davies also underscored the transformative power of hairstyling: “the face-framing is going to bring out your facial characteristics, a fringe can change your face shape. It can bring the eyes further apart, or the eyes closer together. It can lower the hairline or higher or it can emphasize the cheekbones.”

“Hair is supposed to live with you, within your lifestyle. We want the hair to be touchable, make it wearable, and for the wearer to be able to flirt with their own hair.

That is what TONI&GUY’s Hair is all about,” says Sakkas. The event was sponsored by Wella Philippines, Brazilian Blowout, and Label M Philippines.

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