Le Sserafim reveals concept photos for upcoming album ‘Crazy’


K-pop girl group Le Sserafim unveiled three sets of concept photos for their upcoming fourth mini-album “Crazy” coming out on Aug. 30.

The photos were revealed following an electrifying album trailer and genre-spanning track samplers for each track of the album.

The first batch of photos titled “Thundering Cedar” visually embodies "Crazy" itself with the quintet’s hair levitated by static electricity, while they intensely concentrate on something outside the frame that is anything but ordinary. 

The unique setting is complemented by glowing lightning, a common motif also seen in the album’s trailer and track samplers, that delivers to viewers the overarching message of the album: “Let’s just go crazy together with Le Sserafim.”

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 Le Sserafim (Source Music)

Taking a 180-degree turn from the eye-catching set of the previous concept, “Odd Fairy Floss” incorporates the quintet’s real-life favorite items, including sweet desserts, crocheted hats, and cute dolls. 

Stimulating viewers’ imaginations, the members appear to be floating or exploring a dreamlike world, with their bodies either grown as giants or shrunken as fairies. Text bubbles of what seems to be the members’ quirky thoughts, such as “Now, i am ready for a crazy adventure,” catches viewers’ attention.

The final concept “Heathers Rock” captures the quintet in five very different outfits ranging from flowy dresses, simple sportswear, to hip-hop style looks. Each member engages in seemingly out of the ordinary activities within ordinary settings, such as DJing on an apartment staircase, jumping rope in a neighborhood alley, and posing in front of a trash can. Not limiting themselves from time and place, the quintet is immersed in what they want to do, right here, right now. The group photo also includes Kim Chaewon holding up a flag that reads “Crazy Kids Never Die,” which also appeared in the album trailer, piquing curiosity for the upcoming album.

Le Sserafim will reveal the album’s tracklist on Aug. 22 and highlight medley on Aug. 23. 

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 Le Sserafim (Source Music)ODD FAIRY FLOSS - HONG EUNCHAE.jpg

 Le Sserafim (Source Music)