With the growing global emphasis on health and sustainability, organic dairy products in Europe are setting a high standard, not only for nutritional excellence but also for their commitment to animal welfare and environmental stewardship. Reflecting this trend, the Danish Dairy Board marked the second year of its educational campaign in the Philippines with a grand event that highlighted the benefits of European organic dairy.

On August 13, 2024, the Danish Dairy Board kicked off its "From Pasture to Plate: Choose Organic European Dairy" campaign at the Grand Hyatt Garden Pavilion. The event, filled with tastings, discussions, and educational sessions, offered attendees an immersive experience into the world of organic dairy production in Europe. The focus was on sustainable nutrition and the positive impact that organic dairy has on both consumers and the environment.

"Organic dairy, with its numerous nutritional benefits, isn’t merely a trend—it’s a powerful step toward a healthier and more sustainable future for us and our planet," said Jo Sebastian, a registered nutritionist-dietician, during the event. Her words underscored the event’s theme of making mindful and nutritious choices in the pursuit of better health and sustainability.

Guests were treated to an array of dishes made with European organic dairy products, showcasing the rich flavors and high quality of these offerings. The event also featured insights from experts such as Dr. Noel Lumbo of the National Organic Agriculture Board and pediatrician Dr. Joanna Cuayo-Estanislao. Additionally, mom influencer Kelly Misa shared her personal journey of integrating organic choices into her family’s lifestyle, offering both inspiration and practical advice to those looking to make similar changes.

As Denmark leads the charge in the organic dairy industry, the DDB’s campaign—supported by the European Union—continues to promote the benefits of organic dairy products from Europe to a wider audience in the Philippines. Over the next several months, the campaign will expand its reach across Metro Manila and nearby provinces through a series of product sampling activities in leading supermarkets and grocery stores. These events, running from August 16, 2024, to January 2025, will allow Filipino consumers to experience the superior quality and taste of Danish organic dairy products.

In September 2024, the campaign will feature VIP Consumer Classes, which will blend fun and education. These sessions will cater especially to kids and families, offering interactive workshops, games, and tasting sessions to deepen participants’ understanding of the benefits of choosing organic dairy.

Lars Witt Jensen, Senior Marketing Manager at the Danish Dairy Board, expressed his excitement about the campaign’s continued success in the Philippines. "We are thrilled to bring the message of organic European dairy to the Philippines, especially as more Filipinos seek the best options for their health and the planet," he said. "Our goal is to highlight not only the nutritional value of these products but also their role in promoting sustainable practices and animal welfare. By choosing organic dairy, consumers are making a positive impact on their health, the environment, and the future of food."

As the campaign progresses, it promises to elevate the profile of European organic dairy in the Philippines, helping consumers make informed, health-conscious choices that benefit both their families and the planet.