BACOLOD CITY – The 4th Rum Festival officially kicked off here on Saturday, August 10.
City officials headed by Mayor Albee Benitez led the opening at the Bacolod City Government Center (BCGC).

BACOLOD officials headed by Mayor Albee Benitez kick off the 4th Rum Festival at the Bacolod City Government Center (BCGC) on Saturday, August 10. (Photo courtesy of Mayor Albee Benitez Facebook)
For this year, Councilor Em Ang, who authored an ordinance declaring the third week of August as Rum Festival, said the week-long event features a master class for rum appreciation and teaching of various ways on how it can be used in cocktails and food.
In her message during the opening ceremony, Ang acknowledged the contributions of the rum industry to this city and the province of Negros Occidental in terms of economy and livelihood.
Since the main ingredient of rum is sugarcane, a primary product of the province, and the most widely produced rum is from here, Ang said that it is proper to also promote this city by featuring products that are here.
Ang stressed that the festival is crucial in preserving the culture and boosting the local economy.
She said that the event is already becoming one of the most sought-after festivals here.
“Together, we have built a celebration that not only honors heritage but paves a way for future generations to appreciate and cherished,” she added.
Ang said the festivity was intended to promote tourism, provide a venue for showcasing artistic talents, preserve culture, and enhancing cultural appreciation.
“We are proud of how the festival has evolved over the five years since its inception, overcoming so many challenges and becoming bigger every year,” the councilor added.
She said that the resilience and passion demonstrated by everyone involved from organizers to the participants represent the never-say-die spirit of the people here and the unyielding and continued support of the private sector.
The festival returned last year after a two-year hiatus due to the pandemic and runs from August 10 to 18.