When we talk about dad style before, the word that often comes to mind is uncool due to their cargo shorts, punny shirts, and socks and sandals combo. For some kids today, that dad look is one of the dominating street styles. It combines what they love in clothing today, something baggy and chill with a touch of humor. And while we are pairing our denim jorts with classic white tank tops or exploring new ways to style Hawaiian shirts and polo shirts, dads today are also shifting to new ensembles, opting for layered looks and geometric prints that are already “cool” and hip for today’s fashion scene.
That’s what retail destination Rustan’s spotlighted last June with its Celebrating Dad event. Rustan’s Creative Director John Tee presented new looks for dads featuring pieces from the store’s roster of menswear brands. Helping him in showcasing the looks are model dads—Cong. Franz Pumaren, Mayor Francis Zamora, CEO of Foodee Global Concepts Rikki Dee, and Cong. Mikee Romero—who want to try something new but still reflect their signature style.
Play with print
For these model dads, their usual looks usually revolve around corporate attire for business and suits and barongs for formal affairs. That’s why John wants to put the spotlight on dressy casuals, something they can wear off-duty but still look fresh and elevated. One way to do that is through prints. From geometric ones to striking tribal patterns, prints are one way to add personality to a dad’s look.
Fabrication is key
The Philippines’ weather can be unforgiving to people who love layering. And with their busy lifestyle, dad’s clothing must be able to keep up with their routine and help them feel comfortable. This is why good fabric is a must. As per John, the must-have pieces this season for dads are linen coats and stretch cotton pants. They’re easy to wear and when paired together can make one stellar casual look.
“Rustan’s carries pieces that men can wear over and over,” John said. “These can easily be mixed and matched with what they already have in their closets. Plus, we offer different brands that cater to different style aesthetics. They can definitely find their investment wardrobe pieces here.”
John further explained that Rustan's unwavering commitment extends beyond simply offering a vast selection of menswear. “Besides our impressive brands and designers, we offer a top-notch shopping experience. Our friendly and knowledgeable staff can provide personalized style consultations,” he emphasized. “We can help him find a piece that really goes well with his current wardrobe or lifestyle.”
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