Fruitas Holdings, Inc., the leading operator of multi-format food and beverage stores, has secured another exclusive distributorship through its subsidiary, Balai ni Fruitas Inc. (BALAI).
In a disclosure to the Philippine Stock Exchange, Fruitas said BALAI has sealed an agreement with D’ Famous Red Box Corporation for BALAI to exclusively distribute the iconic Polland Hopia brand in Cebu and Zamboanga.
"I am immensely proud and delighted for the Fruitas Group, as these exclusive distribution agreements underscore the trust and confidence that other brands place in us," said Fruitas President and CEO Lester Yu.
He noted that, “At the same time, this reflects our unwavering commitment to deliver wholesome, high-quality products that resonate deeply with Filipino consumers, much like Fruitas itself. We look forward to introducing even more innovative offerings from Fruitas in the future.”
Polland Hopia has been cherished by Filipinos since 1966. Renowned for its authentic mung bean cakes (Hopia), Polland Hopia offers these in an array of flavors.
BALAI said it is confident that securing distribution rights for Polland Hopia in Cebu and Zamboanga will not only expand revenue stream but also foster deeper consumer loyalty.
In addition, Polland Hopia will be available in Balai Pandesal community stores on a non-exclusive basis.
The agreement with D’ Famous Red Box Corporation expands FRUIT’s list of exclusive partnerships. FRUIT had previously entered an agreement with Bukidnon Milk Company (BMC) to exclusively distribute BMC’s products in Metro Manila.
BMC is renowned for its premium farm-fresh dairy products sourced from Bukidnon, including its acclaimed premium whole milk, delectable chocolate milk, and diverse yogurt series.
BMC's offerings complement FRUIT’s flavorful and fresh fruit juices, providing consumers with an expanded selection of healthy and thirst-quenching drink options.