MICECON 2024, the premier meetings, incentives, conferences, and exhibitions (MICE) conference in the Philippines, concluded successfully at the SMX Convention Center Clark Pampanga last July 10 to 12, 2024. This event brought together industry leaders, stakeholders, and experts to discuss and strategize the future of the MICE industry in the country.
SMX Convention Center Clark served as the official venue partner for MICECON 2024, reinforcing its status as a key player in the country's burgeoning MICE sector. The event featured insightful sessions, networking opportunities, and exhibitions that showcased the latest trends and innovations in the MICE industry.
The MICE industry in the Philippines is on a path to recovery and growth, driven by the country's strategic location, rich cultural heritage, and robust government support. Major cities like Manila, Cebu, and Davao have become popular destinations for international conferences and exhibitions. The construction of new convention centers and hotels, along with the expansion of existing ones, underscores the industry's potential. High-profile events, such as the ASEAN Summit and various international trade fairs, have highlighted the Philippines as a capable host for large-scale events.
In a press conference, Department of Tourism (DOT) Secretary Christina Frasco emphasized the importance of infrastructure in promoting the Philippines as a top MICE destination. "One of the greatest challenges in bringing tourists, delegates, and travelers to conventions is infrastructure. And that is why our president has directed collaborations and convergences among our fellow government agencies to vastly improve infrastructure and connectivity," Secretary Frasco stated.
SMX Convention Centers are at the forefront of this growth, with a strong commitment to supporting and preparing the country as a leading MICE destination. SMX Convention Center currently operates eight branches nationwide, namely SMX Manila, Megatrade Hall, SMX Aura, SMX Clark, SMX Olongapo, SMX Bacolod, Sky Hall Seaside Cebu, and SMX Davao.
Further expanding its footprint, SMX is set to open the SMX Convention Center Cebu in South Road Properties, Cebu City, by the fourth quarter of 2026. This new facility will boast a gross floor area of 40,879.40 square meters and a gross leasable area of 24,212.74 square meters.
"The success of MICECON 2024 at SMX Convention Center Clark demonstrates our commitment to support and collaborate with the government’s initiatives in elevating the MICE industry in the Philippines," said Michael Albaña, Vice President - General Manager of SMX Convention Center. "We are dedicated to providing world-class facilities and services that meet the evolving needs of our clients and partners."
With these developments, SMX Convention Centers are poised to enhance the Philippines' capacity to host world-class events, solidifying its reputation as a premier MICE destination in Southeast Asia.