Ayala Land taps seasoned hotelier to lead hospitality expansion and renovation

George Aquino has been appointed as the president and CEO of Ayala Land Hospitality


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George Aquino, president and CEO of Ayala Land Hospitality

Ayala Land, Inc. (ALI) continues to signal its commitment to the hospitality industry by appointing George Aquino as the president and CEO of Ayala Land Hospitality. Aquino, a seasoned hotelier, brings a wealth of experience to the role, having previously served as vice president and managing director of AHC Hospitality, a prominent hotel and resorts management company based in Grand Rapids, Michigan in the United States.

Aquino's appointment comes at a pivotal time as the company aims to double its room inventory across its hotels and resorts portfolio to 8,000 by 2028.

Ayala Land Hospitality owns and manages a diverse portfolio of hotels and resorts, including the renowned El Nido Resorts in Palawan. Pangulasian, Lagen, and Miniloc form the trio of eco-sanctuary resorts in Bacuit Bay, which have been recognized for their commitment to sustainability and their ability to provide guests with unforgettable experiences amidst the natural beauty of the region.

Under Aquino's leadership, the renovation of the 51-room Lagen Resort is a top priority. The resort temporarily closed last June 1, 2024, for a major upgrade of its facilities and amenities, aimed at transforming the property into a brand-new luxury resort that will reopen in 2025.

The renovation of Lagen Resort is part of Ayala Land Hospitality's broader strategy to strengthen its presence in the hospitality sector and provide guests with exceptional experiences that cater to evolving preferences and expectations. In addition to this, Aquino will also lead renovation of existing properties to ensure they meet current global standards.

George Aquino's impressive credentials and diverse background made him the ideal candidate to lead Ayala Land Hospitality's ambitious growth plans. As a teenager, Aquino migrated to the US, where he pursued a multifaceted education, studying journalism, interior design, and food and beverage. He later completed the prestigious Advanced Management Program at the School of Hotel Administration at Cornell University, further honing his skills and knowledge in the hospitality industry.

Over the course of 36 years, Aquino built an extensive career in the hospitality industry in North America and the Caribbean, holding various leadership roles and gaining valuable experience. However, his heart remained in the Philippines, and he made the decision to return home to fulfill his lifetime goal of redefining the future of Filipino hospitality. Aquino was appointed as president and CEO of Ayala Land Hospitality in May 2024.

Ayala Land Hospitality also owns and manages Huni Resort in El Nido, Palawan and Sicogon Island; and Seda Hotels, which currently has 12 properties around the Philippines.  Completing their hotel portfolio are Raffles Makati, Fairmont Makati, Holiday Inn and Suites, and Mandarin Oriental Makati which will open in 2026.