Since its establishment in 1963, Toni&Guy has made an indelible mark in the global fashion and beauty scene with its innovations in hairdressing. What started as a humble salon in Clapham, London, the brand grew to become an international chain with over 650 salons in 38 countries.
Through the years, the brand remains committed to linking the fashion industry with hairdressing through its partnership with the British Fashion Council, participating in London Fashion Week, London Fashion Week Men’s, and The Fashion Awards. The Toni&Guy session team works on more than 100 shows a year in key cities around the world, supporting notable designers such as Paul Costello, David Koma, JW Anderson, Giles Deacon, House of Holland, and Mary Katranzou. This time, the British salon celebrates the dynamic between hairdressing and fashion in the Philippines with its first-ever hair show in Manila.
Dubbed “Toni&Guy World: A Celebration of Global and Local Creativity,” the event will feature global hairdressing Efi Davies, Francesco Fontana, and Bill Watson, with the brand’s global creative director Cos Sakkas headlining the show. Sakkas is known for being the two-time British Hairdresser of the Year and the current International Hairdresser of the Year.
“As creative director, I get to travel around the world working with hair teams in our global markets,” says Sakkas. “I’m fascinated by the different cultures I come across, each showcasing their unique spin on what beauty is to them. It’s incredibly fulfilling to meet people from all backgrounds, creating looks that enhance the individual style and hair type. I always keep an open mind, ready to embrace new ideas.”
An evening of unparalleled hair artistry and inspiration, the event not only highlights the brand’s legacy as a global leader but is also a testament to its creativity and dedication. Apart from the international hairdressing icons, the show will also feature the creative vision of Cherry Reyes, Toni&Guy Philippines’ creative director.
Reyes is dedicated to elevating the hairdressing industry in the Philippines by bringing global hairdressing education directly to Manila. In a field where flying abroad for training can be both inaccessible and costly, this show provides a unique opportunity for local talent to experience world-class education right at home.
“Toni&Guy World: A Celebration of Global and Local Creativity” will take place on July 29, 2024, at the Fifth at Rockwell, Makati City. Tickets to the event are priced at P2,500 each. To secure your spot, contact 09178195133.
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